Constructing Consumer-Masstige brand relationships in a volatile social reality E Moorlock, O Dekel-Dachs, P Stokes, G Larsen Journal of Business Research 155, 113381, 2023 | 29 | 2023 |
Visual mapping of identity: negotiating ethnic identity O Dekel-Dachs, E Moorlock European Journal of Marketing 54 (11), 2747-2775, 2020 | 9 | 2020 |
Youth subcultural theory: Making space for a new perspective O Dekel, E Dempsey, E Moorlock Young Consumer Behaviour, 288-306, 2017 | 4 | 2017 |
A Guide to Conducting Participatory Collage Consumer Research O Dekel-Dachs, E Moorlock Visual Methods in Marketing and Consumer Research, 99-118, 2024 | | 2024 |
Connecting through content: Teenagers' temporal tribes E Moorlock, E Dempsey EIASM, 2024 | | 2024 |
Exploring Teenagers’ Use of TikTok: An Emerging Multi-Faceted Method. E Moorlock, E Dempsey Academy of Marketing, 2023 | | 2023 |