| Research Article The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets F Hameed Asian Journal of Business Management 5 (1), 181-192, 2013 | 111 | 2013 |
| Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude F Hameed, IA Malik, NU Hadi, MA Raza Online Journal of Communication and Media Technologies 13 (2), e202309, 2023 | 52 | 2023 |
| The effect of demographic, socio-economic and other characteristics on donations MY Awan, F Hameed Current research journal of social sciences 6 (2), 55-76, 2014 | 26 | 2014 |
| A new trend of learning and teaching: Behavioral intention towards mobile learning F Hameed, A Qayyum, FA Khan Journal of Computers in Education 11 (1), 149-180, 2024 | 25 | 2024 |
| Determinants of behavioral intention towards mobile learning in Pakistan: Mediating role of attitude F Hameed, A Qayyum Business and Economic Review 10 (1), 33-61, 2018 | 25 | 2018 |
| Impact of dimensions of CSR on purchase intention with mediating role of customer satisfaction, commitment and trust F Hameed, A Qayyum, Y Awan Pakistan Business Review 20 (1), 13-30, 2018 | 14 | 2018 |
| Effect of dimensions of advertising on behavioral intentions of customers F Hameed, Y Awan Pakistan Business Review 19 (1), 138-156, 2017 | 9 | 2017 |
| MEASURING THE DETERMINANTS OF CONSUMER PERCEPTION REGARDING MOBILE ADVERTISING IN PAKISTAN: A COMPARISON BETWEEN PRIVATE AND PUBLIC SECTOR UNIVERSITIES. F Hameed, H Rehman, Y Awan Science International 28 (1), 2016 | 8 | 2016 |
| Relationship between workplace bullying and work engagement: education sector of Pakistan F Hameed, G Ambreen, Y Awan Evidence-based HRM: a Global Forum for Empirical Scholarship 12 (1), 193-213, 2024 | 2 | 2024 |
| Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges IA Malik, MA Raza, NU Hadi, MJ Khan, F Hameed Management & Marketing 18 (s1), 474-495, 2023 | 2 | 2023 |
