| Evolving to a new dominant logic for marketing SL Vargo, RF Lusch Journal of marketing 68 (1), 1-17, 2004 | 22994 | 2004 |
| Service-dominant logic: continuing the evolution SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 1-10, 2008 | 11948* | 2008 |
| Institutions and axioms: an extension and update of service-dominant logic SL Vargo, RF Lusch Journal of the Academy of marketing Science 44, 5-23, 2016 | 4326 | 2016 |
| Service-dominant logic: reactions, reflections and refinements RF Lusch, SL Vargo Marketing theory 6 (3), 281-288, 2006 | 2953 | 2006 |
| Competing through service: Insights from service-dominant logic RF Lusch, SL Vargo, M O’brien Journal of retailing 83 (1), 5-18, 2007 | 2885 | 2007 |
| Service innovation RF Lusch, S Nambisan MIS quarterly 39 (1), 155-176, 2015 | 2814 | 2015 |
| The four service marketing myths: remnants of a goods-based, manufacturing model SL Vargo, RF Lusch Journal of service research 6 (4), 324-335, 2004 | 2456 | 2004 |
| Interdependency, contracting, and relational behavior in marketing channels RF Lusch, JR Brown Journal of marketing 60 (4), 19-38, 1996 | 2346 | 1996 |
| It's all B2B… and beyond: Toward a systems perspective of the market SL Vargo, RF Lusch Industrial marketing management 40 (2), 181-187, 2011 | 2303 | 2011 |
| Service-dominant logic: Premises, perspectives, possibilities RF Lusch, SL Vargo Cambridge University Press, 2014 | 2284* | 2014 |
| The service-dominant logic of marketing: Dialog, debate, and directions RF Lusch, SL Vargo Routledge, 2014 | 1717 | 2014 |
| Service-dominant logic 2025 SL Vargo, RF Lusch International journal of research in marketing 34 (1), 46-67, 2017 | 1655 | 2017 |
| From goods to service (s): Divergences and convergences of logics SL Vargo, RF Lusch Industrial marketing management 37 (3), 254-259, 2008 | 1624 | 2008 |
| Service, value networks and learning RF Lusch, SL Vargo, M Tanniru Journal of the academy of marketing science 38, 19-31, 2010 | 1598 | 2010 |
| Why “service”? SL Vargo, RF Lusch Journal of the Academy of marketing Science 36, 25-38, 2008 | 1116 | 2008 |
| Power and relationship commitment: their impact on marketing channel member performance JR Brown, RF Lusch, CY Nicholson Journal of retailing 71 (4), 363-392, 1995 | 960 | 1995 |
| Toward a conceptual foundation for service science: Contributions from service-dominant logic RF Lusch, SL Vargo, G Wessels IBM systems journal 47 (1), 5-14, 2008 | 919 | 2008 |
| Social media analytics and intelligence D Zeng, H Chen, R Lusch, SH Li IEEE Intelligent Systems 25 (6), 13-16, 2010 | 912 | 2010 |
| Sources of power: their impact on intrachannel conflict RF Lusch Journal of marketing Research 13 (4), 382-390, 1976 | 858 | 1976 |
| Service systems: a broadened framework and research agenda on value propositions, engagement, and service experience JD Chandler, RF Lusch Journal of Service Research 18 (1), 6-22, 2015 | 842 | 2015 |
