Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration M Wetzels, G Odekerken-Schröder, C Van Oppen MIS quarterly, 177-195, 2009 | 6601 | 2009 |
Investments in consumer relationships: A cross-country and cross-industry exploration K De Wulf, G Odekerken-Schröder, D Iacobucci Journal of marketing 65 (4), 33-50, 2001 | 3537 | 2001 |
Store satisfaction and store loyalty explained by customer-and store related factors JMM Bloemer, GJ Odekerken-Schröder | 855 | 2002 |
Strengthening outcomes of retailer–consumer relationships: The dual impact of relationship marketing tactics and consumer personality G Odekerken-Schröder, K De Wulf, P Schumacher Journal of business research 56 (3), 177-190, 2003 | 547 | 2003 |
The effect of strategic and tactical cause‐related marketing on consumers' brand loyalty D Van den Brink, G Odekerken‐Schröder, P Pauwels Journal of consumer marketing 23 (1), 15-25, 2006 | 482 | 2006 |
Consumer perceptions of store brands versus national brands K De Wulf, G Odekerken‐Schröder, F Goedertier, G Van Ossel Journal of Consumer marketing 22 (4), 223-232, 2005 | 474 | 2005 |
Assessing the impact of a retailer's relationship efforts on consumers’ attitudes and behavior K De Wulf, G Odekerken-Schröder Journal of Retailing and Consumer services 10 (2), 95-108, 2003 | 415 | 2003 |
Who's who in brand communities–and why? H Ouwersloot, G Odekerken‐Schröder European journal of marketing 42 (5/6), 571-585, 2008 | 390 | 2008 |
Service robots: value co-creation and co-destruction in elderly care networks M Čaić, G Odekerken-Schröder, D Mahr Journal of Service Management 29 (2), 178-205, 2018 | 376 | 2018 |
A cultural models approach to service recovery T Ringberg, G Odekerken-Schröder, GL Christensen Journal of Marketing 71 (3), 194-214, 2007 | 251 | 2007 |
Co-creating services—conceptual clarification, forms and outcomes AS Oertzen, G Odekerken-Schröder, SA Brax, B Mager Journal of Service Management 29 (4), 641-679, 2018 | 219 | 2018 |
The role of employee relationship proneness in creating employee loyalty J Bloemer, G Odekerken‐Schröder International Journal of Bank Marketing 24 (4), 252-264, 2006 | 210 | 2006 |
Uncovering collaborative value creation patterns and establishing corresponding customer roles S Moeller, R Ciuchita, D Mahr, G Odekerken-Schröder, M Fassnacht Journal of service research 16 (4), 471-487, 2013 | 207 | 2013 |
Value of social robots in services: social cognition perspective M Čaić, D Mahr, G Oderkerken-Schröder Journal of Services Marketing 33 (4), 463-478, 2019 | 197 | 2019 |
Mitigating loneliness with companion robots in the COVID-19 pandemic and beyond: an integrative framework and research agenda G Odekerken-Schröder, C Mele, T Russo-Spena, D Mahr, A Ruggiero Journal of Service Management 31 (6), 1149-1162, 2020 | 196 | 2020 |
The effect of customer card programs: A comparative study in Singapore and The Netherlands C Noordhoff, P Pauwels, G Odekerken‐Schröder International Journal of Service Industry Management 15 (4), 351-364, 2004 | 194 | 2004 |
The impact of need for social affiliation and consumer relationship proneness on behavioural intentions: An empirical study in a hairdresser's context J Bloemer, G Odekerken-Schröder, L Kestens Journal of retailing and consumer services 10 (4), 231-240, 2003 | 189 | 2003 |
Investments in consumer relationships: A critical reassessment and model extension K De Wulf, G Odekerken-Schröder, P Van Kenhove The International Review of Retail, Distribution and Consumer Research 13 (3 …, 2003 | 155 | 2003 |
Exploring antecedents of service innovation performance in manufacturing SMEs K Mennens, A Van Gils, G Odekerken-Schröder, W Letterie International Small Business Journal 36 (5), 500-520, 2018 | 128 | 2018 |
What drives consumer participation to loyalty programs? A conjoint analytical approach KD Wulf, G Odekerken-Schröder, MH Canniére, C Van Oppen Journal of Relationship Marketing 2 (1-2), 69-83, 2003 | 124 | 2003 |