The export development process: an integrative review of empirical models LC Leonidou, CS Katsikeas Journal of International Business Studies 27 (3), 517-551, 1996 | 1702 | 1996 |
Firm-level export performance assessment: review, evaluation, and development CS Katsikeas, LC Leonidou, NA Morgan Journal of the Academy of Marketing Science 28 (4), 493-511, 2000 | 1426 | 2000 |
An analysis of the barriers hindering small business export development LC Leonidou Journal of Small Business Management 42 (3), 279-302, 2004 | 1320 | 2004 |
Marketing strategy determinants of export performance: a meta-analysis LC Leonidou, CS Katsikeas, S Samiee Journal of Business Research 55 (1), 51-67, 2002 | 1285 | 2002 |
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda F Li, J Larimo, LC Leonidou Journal of the Academy of Marketing Science 49, 51-70, 2021 | 907 | 2021 |
Identifying managerial influences on exporting: past research and future directions LC Leonidou, CS Katsikeas, NF Piercy Journal of International Marketing 14 (2), 74-102, 1998 | 764 | 1998 |
Standardization versus adaptation of international marketing strategy: an integrative assessment of the empirical research M Theodosiou, LC Leonidou International Business Review 12 (2), 141-171, 2003 | 727 | 2003 |
Assessing performance outcomes in marketing CS Katsikeas, NA Morgan, LC Leonidou, GTM Hult Journal of Marketing 80 (2), 1-20, 2016 | 670 | 2016 |
Resources and capabilities as drivers of hotel environmental marketing strategy: Implications for competitive advantage and performance LC Leonidou, CN Leonidou, TA Fotiadis, A Zeriti Tourism Management 35 (2), 94-110, 2013 | 655 | 2013 |
Empirical research on export barriers: review, assessment, and synthesis LC Leonidou Journal of International Marketing 3 (1), 29-43, 1995 | 622 | 1995 |
Antecedents and outcomes of consumer environmentally friendly attitudes and behaviour LC Leonidou, CN Leonidou, O Kvasova Journal of Marketing Management 26 (13-14), 1319-1344, 2010 | 591 | 2010 |
An analytical review of the factors stimulating smaller firms to export: Implications for policy‐makers LC Leonidou, CS Katsikeas, D Palihawadana, S Spyropoulou International Marketing Review 24 (6), 735-770, 2007 | 583 | 2007 |
Export barriers: non-exporters′ perceptions LC Leonidou International Marketing Review 12 (1), 4-25, 1995 | 490 | 1995 |
Internal drivers and performance consequences of small firm green business strategy: the moderating role of external forces LC Leonidou, P Christodoulides, LP Kyrgidou, D Palihawadana Journal of Business Ethics 140 (3), 585-606, 2017 | 456 | 2017 |
Research into environmental marketing/management: a bibliographic analysis CN Leonidou, LC Leonidou European Journal of Marketing 45 (1/2), 6-33, 2011 | 448 | 2011 |
National export-promotion programs as drivers of organizational resources and capabilities: effects on strategy, competitive advantage, and performance LC Leonidou, D Palihawadana, M Theodosiou Journal of International Marketing 19 (2), 1-29, 2011 | 427 | 2011 |
Evaluating the green advertising practices of international firms: a trend analysis LC Leonidou, CN Leonidou, D Palihawadana, M Hultman International Marketing Review 28 (1), 6-33, 2011 | 411 | 2011 |
Five decades of business research into exporting: A bibliographic analysis LC Leonidou, CS Katsikeas, DN Coudounaris Journal of International Management 16 (1), 78-91, 2010 | 391 | 2010 |
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions C Katsikeas, L Leonidou, A Zeriti International Marketing Review 37 (3), 405-424, 2019 | 317 | 2019 |
Exercised power as a driver of trust and commitment in cross-border industrial buyer–seller relationships LC Leonidou, MA Talias, CN Leonidou Industrial Marketing Management 37 (1), 92-103, 2008 | 310 | 2008 |