| Impact of artificial intelligence on employees working in industry 4.0 led organizations N Malik, SN Tripathi, AK Kar, S Gupta International journal of manpower, 2021 | 205 | 2021 |
| Tourist Preferences Study Using Conjoint Analysis S Tripathi, M Siddiqui Tourism and Hospitality, 35-53, 2011 | 78 | 2011 |
| Assessing the quality of healthcare services: A SERVQUAL approach SN Tripathi, MH Siddiqui International Journal of Healthcare Management, 2018 | 64 | 2018 |
| Effectiveness of mobile advertising: The Indian scenario SN Tripathi, MH Siddiqui Vikalpa 33 (4), 47-60, 2008 | 54 | 2008 |
| An analytical study of complaining attitudes: with reference to the banking sector MH Siddiqui, SN Tripathi Journal of Targeting, Measurement and Analysis for Marketing 18 (2), 119-137, 2010 | 44 | 2010 |
| An analysis of customer-pull factors and the process of store loyalty SN Tripathi Paradigm 13 (1), 91-103, 2009 | 42 | 2009 |
| An empirical investigation of customer preferences in mobile services SN Tripathi, MH Siddiqui Journal of Targeting, Measurement and Analysis for Marketing 18 (1), 49-63, 2010 | 25 | 2010 |
| Marketing of SME Products: A'Relationship'Approach. SN Tripathi, MH Siddiqui ASCI Journal of Management 41 (2), 2012 | 21 | 2012 |
| How does misinformation and capricious opinions impact the supply chain-A study on the impacts during the pandemic AK Kar, SN Tripathi, N Malik, S Gupta, U Sivarajah Annals of Operations Research 327 (2), 713-734, 2023 | 18 | 2023 |
| Servicescape of a shopping mall: A hierarchical framework SN Tripathi, MH Siddiqui AIMS International Journal of Management 2 (3), 215-235, 2008 | 18 | 2008 |
| Application of soft operations research for enhancing the servicescape as a facilitator MH Siddiqui, SN Tripathi Vikalpa 36 (1), 33-50, 2011 | 17 | 2011 |
| Mobile wallets: achieving intention to recommend by brick and mortar retailers SN Tripathi, S Srivastava, S Vishnani Journal of marketing theory and practice, 2021 | 15 | 2021 |
| The impact of servicescape on quality perception and repatronage intentions of customers-with specific reference to shopping malls SN Tripathi, MH Siddiqui AIMS International Journal of Management 1 (4), 1-5, 2007 | 14 | 2007 |
| Investigating the impact of mobile marketing in the current Indian scenario and proposing CUSTOMERIZATION as a Solution SN Tripathi, M Mittal 11 th Annual Convention of the Strategic Management Forum, 11, 2008 | 13 | 2008 |
| Grocery retailing in india: online mode versus retail store purchase MH Siddiqui, SN Tripathi International Business Research 9 (5), 180, 2016 | 12 | 2016 |
| Performance of tourist centres in uttar pradesh: an evaluation using data envelopment analysis MH Siddiqui, SN Tripathi ASCI Journal of Management 40 (1), 31-51, 2010 | 10 | 2010 |
| Validating the antecedents of customer M-payment loyalty: an empirical investigation TN Shalini, M Nishtha, R Nripendra, V Sushma, S Shalini Internet Research, 2022 | 8* | 2022 |
| Impact of advertising intensity on market risk of a firm: A study on the Indian consumer goods sector SN Tripathi, D Misra, M Siddiqui Global Business Review 21 (6), 1376-1386, 2020 | 3 | 2020 |
| Achieving recommendation intention in mobile banking: a serial mediation approach S Vishnani, SN Tripathi, S Srivastava International Journal of E-Services and Mobile Applications (IJESMA) 14 (1 …, 2022 | 2 | 2022 |
| Segmenting emerging markets based on consumer responses towards social network advertising SN Tripathi, MH Siddiqui International Journal of Indian Culture and Business Management 15 (3), 255-277, 2017 | 1 | 2017 |
Dr. Masood H.SiddiquiProfessor, Dept. of Statistics, University of Lucknow, Lucknow在 lkouniv.ac.in 的电子邮件经过验证
