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Giuseppe Granata
Giuseppe Granata
Associate Professor of Business Management and Marketing
在 unimercatorum.it 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
A systematic mapping study on customer loyalty and brand management
A Moretta Tartaglione, Y Cavacece, G Russo, G Granata
Administrative Sciences 9 (1), 8, 2019
1292019
The Actions of e-Branding and Content Marketing to Improve Consumer Relationships
G Granata, G Scozzese
46*2019
Automobile shredded residue valorisation by hydrometallurgical metal recovery
G Granata, E Moscardini, G Furlani, F Pagnanelli, L Toro
Journal of hazardous materials 185 (1), 44-48, 2011
432011
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
GGM T. A.
11*2019
The evolution of viral marketing to improve business communication
G Granata, G Scozzese
International Business Research 11 (12), 105-112, 2018
112018
Evaluation of the treatment options for COVID-19 patients using generalized hesitant fuzzy-multi criteria decision making techniques
S Nandi, G Granata, S Jana, N Ghorui, SP Mondal, M Bhaumik
Socio-Economic Planning Sciences, 101614, 2023
102023
The Digital Evolution of Consumer Purchasing Methods and the Impact on Retail
G Granata
International Journal of Academic Research in Accounting Finance and …, 2021
102021
The Influence of Virtual Communities in Marketing Decision
G Granata, G Scozzese
International Business Research 10 (12), 191-196, 2017
102017
Communicating Terroir through Wine Label Toponymy Greek Wineries Practice
T Tsiakis, E Anagnostou, G Granata, V Manakou
Sustainability 14 (23), 16067, 2022
62022
Digital Communication Tools: E-Wom in the Tourism & Hospitality Industry
G Granata
42020
Social Media Marketing as a Tool to Manage Luxury Brands
G Granata, G Scozzese
International Journal of Academic Research in Accounting, Finance and …, 2019
42019
Impact of Artificial Intelligence on Digital Marketing
Granata
Impact of Artificial Intelligence on Organizational Transformation, 2022
32022
La comunicazione pubblicitaria
G Granata
Giannini editore, 2010
22010
Retail Customer Engagement: A Systematic Mapping Study
AM Tartaglione, G Granata
Predicting Trends and Building Strategies for Consumer Engagement in Retail …, 2019
12019
The Importance of Network Contract Model for SMEs` Growth. The Case of an Italian Region
G Granata
European Scientifc Journal 13 (34), 14, 2017
12017
The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0
G Granata, A De Filippo
International Journal of Marketing Studies 8 (6), 89-96, 2016
12016
De-localization as a competitive strategy for small and medium enterprise
G Granata
International Journal of Management Sciences and Business Research - 3 (6 …, 2014
12014
Marketing e innovazione digitale - Strumenti per le nuove sfide digitali delle imprese
G Granata
2023
Exploring the role of toponymy in wine naming strategy. A Greek case study
VM Theodosios Tsiakis, Eleni Anagnostou, Giuseppe Granata
IACUDIT 2022 IX Conference su Turism, Travel and Hospitality in a Smart and …, 2023
2023
Complexity in systems thinking and dynamic capabilities framework
A Moretta Tartaglione, G Granata, C Y
A Service Lens on Changing Business and Society, 2021
2021
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