A systematic mapping study on customer loyalty and brand management A Moretta Tartaglione, Y Cavacece, G Russo, G Granata Administrative Sciences 9 (1), 8, 2019 | 129 | 2019 |
The Actions of e-Branding and Content Marketing to Improve Consumer Relationships G Granata, G Scozzese | 46* | 2019 |
Automobile shredded residue valorisation by hydrometallurgical metal recovery G Granata, E Moscardini, G Furlani, F Pagnanelli, L Toro Journal of hazardous materials 185 (1), 44-48, 2011 | 43 | 2011 |
Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments GGM T. A. | 11* | 2019 |
The evolution of viral marketing to improve business communication G Granata, G Scozzese International Business Research 11 (12), 105-112, 2018 | 11 | 2018 |
Evaluation of the treatment options for COVID-19 patients using generalized hesitant fuzzy-multi criteria decision making techniques S Nandi, G Granata, S Jana, N Ghorui, SP Mondal, M Bhaumik Socio-Economic Planning Sciences, 101614, 2023 | 10 | 2023 |
The Digital Evolution of Consumer Purchasing Methods and the Impact on Retail G Granata International Journal of Academic Research in Accounting Finance and …, 2021 | 10 | 2021 |
The Influence of Virtual Communities in Marketing Decision G Granata, G Scozzese International Business Research 10 (12), 191-196, 2017 | 10 | 2017 |
Communicating Terroir through Wine Label Toponymy Greek Wineries Practice T Tsiakis, E Anagnostou, G Granata, V Manakou Sustainability 14 (23), 16067, 2022 | 6 | 2022 |
Digital Communication Tools: E-Wom in the Tourism & Hospitality Industry G Granata | 4 | 2020 |
Social Media Marketing as a Tool to Manage Luxury Brands G Granata, G Scozzese International Journal of Academic Research in Accounting, Finance and …, 2019 | 4 | 2019 |
Impact of Artificial Intelligence on Digital Marketing Granata Impact of Artificial Intelligence on Organizational Transformation, 2022 | 3 | 2022 |
La comunicazione pubblicitaria G Granata Giannini editore, 2010 | 2 | 2010 |
Retail Customer Engagement: A Systematic Mapping Study AM Tartaglione, G Granata Predicting Trends and Building Strategies for Consumer Engagement in Retail …, 2019 | 1 | 2019 |
The Importance of Network Contract Model for SMEs` Growth. The Case of an Italian Region G Granata European Scientifc Journal 13 (34), 14, 2017 | 1 | 2017 |
The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0 G Granata, A De Filippo International Journal of Marketing Studies 8 (6), 89-96, 2016 | 1 | 2016 |
De-localization as a competitive strategy for small and medium enterprise G Granata International Journal of Management Sciences and Business Research - 3 (6 …, 2014 | 1 | 2014 |
Marketing e innovazione digitale - Strumenti per le nuove sfide digitali delle imprese G Granata | | 2023 |
Exploring the role of toponymy in wine naming strategy. A Greek case study VM Theodosios Tsiakis, Eleni Anagnostou, Giuseppe Granata IACUDIT 2022 IX Conference su Turism, Travel and Hospitality in a Smart and …, 2023 | | 2023 |
Complexity in systems thinking and dynamic capabilities framework A Moretta Tartaglione, G Granata, C Y A Service Lens on Changing Business and Society, 2021 | | 2021 |