Customer relationship building: The role of brand attractiveness and consumer–brand identification AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby Journal of Business Research 69 (8), 2901-2910, 2016 | 405 | 2016 |
Student co-creation behavior in higher education: The role of satisfaction with the university experience TH Elsharnouby Journal of marketing for higher education 25 (2), 238-262, 2015 | 247 | 2015 |
Customer participation in online co-creation experience: the role of e-service quality TH Elsharnouby, AA Mahrous Journal of Research in Interactive Marketing 9 (4), 313-336, 2015 | 110 | 2015 |
Change or perish: Examining the role of human capital and dynamic marketing capabilities in the hospitality sector TH Elsharnouby, S Elbanna Tourism Management 82, 104184, 2021 | 108 | 2021 |
How sociable is your university brand? An empirical investigation of university social augmenters’ brand equity A Eldegwy, TH Elsharnouby, W Kortam International Journal of Educational Management 32 (5), 912-930, 2018 | 77 | 2018 |
A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services T Elsharnouby, E Parsons Journal of Marketing Management 26 (13-14), 1367-1388, 2010 | 37 | 2010 |
Participation behaviour among international students: the role of satisfaction with service augmentation and brand choice attainment TH Elsharnouby International Journal of Educational Management 30 (5), 679-697, 2016 | 36 | 2016 |
Revisiting the relationship between formal planning process and planning effectiveness: Do organizational capabilities and decision-making style matter? S Elbanna, TH Elsharnouby International Journal of Contemporary Hospitality Management 30 (2), 1016-1034, 2018 | 34 | 2018 |
You are what you communicate: on the relationships among university brand personality, identification, student participation, and citizenship behaviour F Naheen, TH Elsharnouby Journal of Marketing for Higher Education 34 (1), 368-389, 2024 | 20 | 2024 |
When relationship marketing goes wrong: opportunism and consumer well-being in consumer-bank relationships T Elsharnouby, E Parsons Journal of Relationship Marketing 12 (2), 141-163, 2013 | 17 | 2013 |
Like father like son: the role of similar-education parents in their children’s university choice A Eldegwy, TH Elsharnouby, W Kortam Journal of Marketing for Higher Education, 1-20, 2022 | 15 | 2022 |
Voicing perceptions of local job seekers and employees toward workforce nationalization and employment TH Elsharnouby, H Younis, S Elbanna, N Mauji Employee Relations: The International Journal 45 (3), 615-636, 2022 | 10 | 2022 |
Consumer approach intentions amid COVID-19: the role of safety compliance and perceived risk AA Maher, TH Elsharnouby, AM Aljafari International journal of contemporary hospitality management 34 (3), 972-992, 2022 | 10 | 2022 |
Deception in advertising revisited: Antecedents and differences in perception across consumer groups D Fathy, TH Elsharnouby, EA Aish International Journal of Business and Emerging Markets 8 (4), 403-425, 2016 | 9 | 2016 |
Foreigner service orientation: does the perception of other consumers matter? AA Maher, TH Elsharnouby Journal of Consumer Marketing 37 (3), 305-315, 2020 | 8 | 2020 |
Development of Gulf Cooperation Council human resources: an evidence-based review of workforce nationalization S Elbanna, SM Obeidat, H Younis, TH Elsharnouby Employee Relations: The International Journal 45 (5), 1129-1160, 2023 | 6 | 2023 |
Blue blood students of occupational dynasties and their university choice: the moderating role of parent–child occupational following A Eldegwy, TH Elsharnouby, W Kortam Journal of Marketing for Higher Education, 1-24, 2023 | 5 | 2023 |
Consumer trust in consumer-service provider relationships: An exploratory study of Egyptian banking T Elsharnouby, E Parsons Academy of Marketing, 2010 | 5 | 2010 |
Controversial debates about workforce nationalisation: Perspectives from the Qatari higher education industry H Younis, T Elsharnouby, S Elbanna Human Resource Development International 27 (1), 58-82, 2024 | 4 | 2024 |
Local consumer well‐being in a multicultural marketplace: From conflict to engagement TH Elsharnouby, AA Maher International journal of consumer studies 47 (4), 1397-1415, 2023 | 3 | 2023 |