| Parents’ perceived service quality, satisfaction and trust of a childcare centre: Implication on loyalty NA Omar, MA Nazri, NK Abu, Z Omar International Review of Business Research Papers 5 (5), 299-314, 2009 | 107 | 2009 |
| Service quality dimensions: A study on various sizes of grocery retailers–A conceptual paper NK Abu Proceeding of IBBC, 633-642, 2004 | 77 | 2004 |
| Identifying service quality dimensions by understanding consumer preferences in the Malaysian grocery retail sector NK Abu, RM Roslin Unitar E-journal 4 (2), 57-67, 2008 | 37 | 2008 |
| Service quality and value affecting parents’ satisfaction and behavioral intentions in a childcare centre using a structural approach NA Omar, NK Abu, DA Sapuan, NA Aziz, MA Nazri Australian Journal of Basic and Applied Sciences 4 (9), 4440-4447, 2010 | 24 | 2010 |
| Principles of Marketing YKNK Abu Oxford University Press, 2013 | 12* | 2013 |
| INFLUENCE OF RELATIONSHIP QUALITY ON HOTEL GUESTS’LOYALTY: A CASE STUDY OF A MALAYSIAN BUDGET HOTEL S Rashid, NK Abu, RHR Ahmad Journal on Scientific and Industrial Research Vol 2 (6), 2011 | 10 | 2011 |
| Tourist satisfaction in the Malaysia tourism industry: Relationship between service innovation and destination image CB Liat, S Mansori, NK Abu, YAPC Seng Jurnal Pengurusan 60, 67-81, 2020 | 9 | 2020 |
| Exploring Halal service quality dimension in the Malaysian grocery retail sector NK Abu, RM Roslin The International Journal of Interdisciplinary Social Sciences 3 (2), 33-40, 2007 | 6 | 2007 |
| Principles of marketing Y Kamarulzaman, NK Abu Oxford University Press, 2013 | 5 | 2013 |
| Marketing Management Y Kamarulzaman, NK Abu Oxford Fajar, 2012 | 5 | 2012 |
| Retaining E-Learners: A case study of University Tun Abdul Razak, Malaysia KK Jain, NK Abu, A Akhbar, DA Sapuan The Journal of Management Awareness 7 (1), 47-58, 2004 | 5 | 2004 |
| Service-driven Advocacy: From Tourists’ Felicity to Preeminent Destination Loyalty BL Cheng, NK Abu, CS Yap, S Mansori, TH Cham Asian Journal of Business Research 12 (1), 124, 2022 | 4 | 2022 |
| ORS Marketing Management Y Kamarulzaman, NK Abu | | 2012 |
| Marketing Management YKNK Abu Oxford University Press, 2012 | | 2012 |
| MALAYSIAN AIRLINES: GETTING OFF STRATEGICALLY SNBB Mohamed, NK Abu, MSB Siddiq | | |
