| Virtual reality in the motion picture industry: the relationship among movie coolness, sympathy, empathy, and word-of-mouth MB Rodrigues, SMC Loureiro Journal of Promotion Management 28 (2), 144-159, 2022 | 14 | 2022 |
| Luxury fashion games are so cool! Predicting awareness, perceived quality, and loyalty MB Rodrigues, SMC Loureiro, MIR Romero Journal of Retailing and Consumer Services 77, 103668, 2024 | 2 | 2024 |
| Cinematic Virtual Reality: How Emotional Responses Vary Across Movie Genre and Technological Format MB Rodrigues, SMC Loureiro, MS Dias International XR Conference, 265-270, 2022 | 1 | 2022 |
| AI Meaning and Applications in the Consumer Sector of Retailing, Hospitality, and Tourism SMC Loureiro, M Ashfaq, MOB Rodrigues Handbook of Research on Applied Data Science and Artificial Intelligence in …, 2021 | 1 | 2021 |
| The impact of virtual reality in the motion picture industry regarding brand coolness, emotional responses, and WOM MOB Rodrigues | 1 | 2020 |
| LUXURY BRANDS IN ONLINE GAMING: ENHANCING PERCEIVED QUALITY OF LUXURY PRODUCTS MB Rodrigues, SMC Loureiro, J Guerreiro, MI Romero Global Fashion Management Conference, 375-380, 2024 | | 2024 |
| X‐reality Film Innovation Circle framework and future directions MB Rodrigues, SMC Loureiro Creativity and Innovation Management, 2024 | | 2024 |
| How game advertising influences the brand equity of luxury brands M Rodrigues, MI Romero, SMC Loureiro Global Marketing Conference, 705-710, 2023 | | 2023 |
| Virtual Reality in Nonprofit Marketing: Boosting Inspiration and Encouraging Donations MB Rodrigues, SMC Loureiro, F de Sousa Lopes | | 2023 |
| How VR can boost inspiration and increase donations MB Rodrigues, F Lopes, S Loureiro Proceedings of the 51st Annual EMAC Conference (EMAC 2022), 2022 | | 2022 |
| Coolness Factor in Virtual Reality Motion Picture Context M Rodrigues, SMC Loureiro | | |
| Place Coolness SMC LOUREIRO, M RODRIGUES | | |
