| Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour KT Hong, SI Ng, RNR Yusof, SR Kaliappan Revista Brasileira de Gestão de Negócios 21, 435-463, 2019 | 15 | 2019 |
| Factors of E-service Quality among Malaysian Millennial Streaming Service Users. SM KHATIB, LIMC SEONG, WS CHIN, HKAY TZE International Journal of Economics & Management 13 (1), 2019 | 12 | 2019 |
| An Empirical Study on Career Choices Among Undergraduates: A PLS-SEM Hierarchical Component Model (HCM) Approach SC Wong, JY Lim, CS Lim, KT Hong International Journal of Human Resource Studies 9 (2), 276-298, 2019 | 11 | 2019 |
| Purchase Intention of Korean Beauty Products among Undergradaute Students CS Lim, JL Loo, SC Wong, KT Hong Journal of Management Research 12 (3), 19, 2020 | 10 | 2020 |
| INTERNATIONAL STUDENTS’CROSS-CULTURAL ADJUSTMENT: DETERMINING PREDICTORS OF CULTURAL INTELLIGENCE KT Hong, SI Ng, P San Lai Indonesian Journal of Social Research (IJSR) 3 (1), 27-47, 2021 | 4 | 2021 |
| What Do Consumers Like to See in a Cause-Related Marketing Campaign Board? KT Hong, SI Ng, RNR Yusof, SR Kaliappan International Journal of Business and Society 22 (1), 346-364, 2021 | 4 | 2021 |
| Cause-Related Marketing: It's Applicability in Hypermarket Context. HKAY TZE, NGS IMM, RNR YUSOF, SR KALIAPPAN International Journal of Economics & Management 11 (2), 2017 | 3 | 2017 |
| Stakeholder’s Perception on Malaysia’s Edu-Tourism Sustainability Performance KT Hong, SI Ng, JA Ho, SC Wong, T Rathakrishnan Electronic Journal of Applied Statistical Analysis 16 (1), 50-79, 2023 | 2 | 2023 |
| Does CSR Image Matter to Hypermarket's Consumers in Malaysia? Perspective from Persuasion Knowledge Model. HKAY TZE, NGS IMM, HOJO ANN, TANH CHIEN, LIMC SEONG International Journal of Economics & Management 15 (1), 2021 | 2 | 2021 |
| Interaction Effect of Country of Manufacture and Brand Awareness on Malaysian Young Adults Purchase Intention of Low Involvement Product CS Lim, KT Hong, SC Wong, LHW Yee Marketing of Scientific and Research Organizations 39 (1), 67-92, 2021 | 1 | 2021 |
| Aumentando a intenção de visita a hipermercados pelos consumidores por meio do marketing relacionado a causas: uma perspectiva da teoria do comportamento planejado KT Hong, SI Ng, RNR Yusof, SR Kaliappan Revista Brasileira de Gestao de Negocios 21, 435-463, 2019 | 1 | 2019 |
| Does environmental awareness play a mediating role in electric vehicle purchase intention? A perspective from the theory of consumption values and technology acceptance model LJ Phoon, KT Hong, HC Tan, R Kumarusamy International Journal of Business and Emerging Markets 16 (1), 107-135, 2024 | | 2024 |
| THE INFLUENCE OF CONSUMERS’ PATRONAGE BEHAVIOUR TOWARDS PETROL STATIONS: A MULTIGROUP ANALYSIS USING PLS-SEM KT Hong, KL Khoo, N Mohd Naim Journal of Applied Structural Equation Modeling 6 (2), 1-22, 2022 | | 2022 |
| The Effects of Consumers' Electric Vehicles Purchase Intention: A Perspective from Theory of Consumption Values and Technology Acceptance Model PL Jun, HK Tze Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Influences of Consumers' Patronage Behavior towards Petrol Stations among Gender HK Tze, NM Naim, KKK Leng Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Wpływ interakcji pomiędzy krajem produkcji a świadomością marki na intencję zakupu produktu o niskim stopniu zaangażowania przez młodych dorosłych w Malezji CS Lim, KT Hong, SC Wong, LHW Yee Marketing Instytucji Naukowych i Badawczych, 67-92, 2021 | | 2021 |
| Predictors of Cultural Intelligence Among International Students PS Hong, K. T., Ng, S. I., and Lai 4th Bogor International Conference for Social Science 2020 (4th BICSS 2020 …, 2020 | | 2020 |
| Marketing Mix, Firm Motives, CSR Image and Company Cause Fit for Hypermarket CRM Participation Intention LM Ng, S. I., Hong, K. T., Chiang, M. L., Yeo M. Y. and Chen Marketing and Sustainability, 20-31, 2019 | | 2019 |
| ROLE OF STORE IMAGE AND CAUSE-RELATED MARKETING IN HYPERMARKET VISIT INTENTION HKAY TZE | | 2018 |
| Opportunity to Go International! SR Hong, K. T., Ng, S. I., Raja Yusof, R. N., Yee, C. L and Kaliappan Asian Journal of Case Research (AJCR) 10 (1), 37-50, 2017 | | 2017 |
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