关注
kanupriya katyal
kanupriya katyal
Professor Marketing, Goa Institute of Management
在 gim.ac.in 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
“Can you do something about the price?”–Exploring the Indian deal and bargaining-prone customer
J Dawra, K Katyal, V Gupta
Journal of Consumer Marketing, 2015
312015
What is a fair fare? Exploring the differences between perceived price fairness and perceived price unfairness
K Katyal, V Kanetkar, S Patro
Journal of Revenue and Pricing Management 18, 133-146, 2019
282019
The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands?
K Katyal, J Dawra, N Soni
Journal of Business Research 152, 191-204, 2022
202022
Brand–Celebrity Conformance
J Dawra, K Katyal
The ICFAI Journal of Brand Management 3 (2), 6, 2006
52006
Maximization, internal reference price and consumers' response to promotions
N Soni, J Dawra, K Katyal
Marketing Intelligence & Planning 41 (4), 489-504, 2023
42023
Capturing heterogeneity in preference for a real estate offering using a hierarchical Bayesian regression model
K Katyal, J Dawra
Journal of Real Estate Research 38 (2), 291-320, 2016
42016
Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness
J Dawra, K Katyal
Journal of Revenue and Pricing Management 22 (4), 248-265, 2023
22023
“Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer
J Dawra, K Katyal, V Gupta
Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2015
12015
Perturbation model for a product of joint consumption
J Dawra, K Katyal, MN Reddy
Journal of Targeting, Measurement and Analysis for Marketing 20, 145-157, 2012
12012
Maximization, internal reference price and consumers’ response to promotions
K Katyal
Emerald Publishing Limited, 2023
2023
Can You Do Something about the Price? ou Do Something about the Price?
J Dawra, K Katyal, V Gupta
LISTENING TO CONSUMERS OF EMERGING MARKETS, 49, 2014
2014
系统目前无法执行此操作,请稍后再试。
文章 1–11