“Can you do something about the price?”–Exploring the Indian deal and bargaining-prone customer J Dawra, K Katyal, V Gupta Journal of Consumer Marketing, 2015 | 31 | 2015 |
What is a fair fare? Exploring the differences between perceived price fairness and perceived price unfairness K Katyal, V Kanetkar, S Patro Journal of Revenue and Pricing Management 18, 133-146, 2019 | 28 | 2019 |
The posh, the paradoxical and the phony: Are there individual differences between consumers of luxury, masstige and counterfeit brands? K Katyal, J Dawra, N Soni Journal of Business Research 152, 191-204, 2022 | 20 | 2022 |
Brand–Celebrity Conformance J Dawra, K Katyal The ICFAI Journal of Brand Management 3 (2), 6, 2006 | 5 | 2006 |
Maximization, internal reference price and consumers' response to promotions N Soni, J Dawra, K Katyal Marketing Intelligence & Planning 41 (4), 489-504, 2023 | 4 | 2023 |
Capturing heterogeneity in preference for a real estate offering using a hierarchical Bayesian regression model K Katyal, J Dawra Journal of Real Estate Research 38 (2), 291-320, 2016 | 4 | 2016 |
Decoding price promotions: a moderated mediation model of fairness, trust, and deal proneness J Dawra, K Katyal Journal of Revenue and Pricing Management 22 (4), 248-265, 2023 | 2 | 2023 |
“Can You Do Something About the Price?”—Exploring the Indian Deal, Store-Brand and Haggling-Prone Consumer J Dawra, K Katyal, V Gupta Marketing Challenges in a Turbulent Business Environment: Proceedings of the …, 2015 | 1 | 2015 |
Perturbation model for a product of joint consumption J Dawra, K Katyal, MN Reddy Journal of Targeting, Measurement and Analysis for Marketing 20, 145-157, 2012 | 1 | 2012 |
Maximization, internal reference price and consumers’ response to promotions K Katyal Emerald Publishing Limited, 2023 | | 2023 |
Can You Do Something about the Price? ou Do Something about the Price? J Dawra, K Katyal, V Gupta LISTENING TO CONSUMERS OF EMERGING MARKETS, 49, 2014 | | 2014 |