| The effect of authenticity perceptions and brand equity on brand choice intention TTN Minh Tuan Phung, Pham Thi Minh Ly Journal of Business Research, 2019 | 115* | 2019 |
| The effect of brand equity and perceived value on customer revisit intention: a study in quick-service restaurants in Vietnam LTM Pham, HN Do, TM Phung Acta Oeconomica Pragensia 24 (5), 14-30, 2016 | 66 | 2016 |
| An FsQCA investigation of eWOM and social influence on product adoption intention MT Phung, PTM Ly, TT Nguyen, N Nguyen-Thanh Journal of Promotion Management 26 (5), 726-747, 2020 | 42 | 2020 |
| Customer satisfaction and corporate investment policies LV Vo, HTT Le, DV Le, MT Phung, YH Wang, FJ Yang Journal of Business Economics and Management (SSCI) 18 (2), 202-223, 2017 | 15 | 2017 |
| “To our health!” Perceived benefits offset privacy concerns in using national contact-tracing apps TT Nguyen, MT Tran Hoang, MT Phung Library Hi Tech 41 (1), 174-191, 2023 | 14 | 2023 |
| The role of gender diversity in downside risk: Empirical evidence from Vietnamese listed firms CD Tran, MT Phung, FJ Yang, YH Wang Mathematics 8 (6), 933, 2020 | 13 | 2020 |
| Contemporary sport marketing: Global perspectives JJ Zhang, BG Pitts Taylor & Francis, 2017 | 11 | 2017 |
| Consumer-perceived branding effects of sport sponsorship in China: Impacts of three large-scale events LL Mao, E Kim, JJ Zhang Contemporary Sport Marketing, 259-288, 2017 | 3 | 2017 |
| Information Released and Market Reaction in Cryptocurrency Market. WJ Tseng, WR Lin, MT Phung, YH Wang International Journal of Performance Measurement 8 (1), 2018 | 1 | 2018 |
| Factors affecting Vietnamese consumers’ intention to continue using e-wallet: A case study of MoMo PT Nguyen, MT Phung, TML Pham, TLT Vo The VMOST Journal of Social Sciences and Humanities 66 (1), 29-44, 2024 | | 2024 |
| When does a new product introduction create value for rivals? PTM Ly, MT Phung Journal of Competitiveness 15 (3), 2023 | | 2023 |
| The Relationship between Brand Equity and Consumer Responses: an Empirical Research on Vietnam’s Smartphone Market TM Phung, LTM Pham, NH Do, ND Le ICFE 2017, 514, 2017 | | 2017 |
| An exponential decay model: Does the outcome of a football match influence the number of viewers watching advertisements on online broadcasting television? MT Phung, LTM Pham Contemporary Sport Marketing, 95-106, 2017 | | 2017 |
| Lý thuyết nguồn lực: áp dụng cho các doanh nghiệp nhỏ và vừa tại Việt Nam MT Phùng Viện Kinh tế Việt Nam, Viện Khoa học Xã hội Việt Nam, 2012 | | 2012 |
| Chiến lược đại dương xanh cho hàng tiêu dùng nhanh MT Phùng | | 2010 |
| The Effect of Brand Equity, Perceived Value on Customer Revisit Intention LTM Pham, WY Wu, HN Do, TM Phung | | |
| Customer Satisfaction and Corporate Investment Policies J Goldstein, LTM Pham, TM Phung, L Van Vo | | |
| NGUỒN NHÂN LỰC ĐỂ PHÁT TRIỂN DU LỊCH Ở LÝ SƠN, QUẢNG NGÃI: VẬN DỤNG KHUNG PHÂN TÍCH CỦA LÝ THUYẾT NGUỒN LỰC PTHỊM LÝ, PM TUẤN | | |
| Cryptocurrency of Information Released by Central Banks and Market Reaction: Empirical Analysis of Bitcoin WJ Tseng, WR Lin, MT Phung, TJ Yeh, YH Wang | | |
