| The influence of employer branding on employer attractiveness and employee engagement and retention: Ten years of literature NF Easa, AM Bazzi International Journal of Customer Relationship Marketing and Management …, 2020 | 27 | 2020 |
| COVID-19 and lack of socialization: does service innovation become an imperative for universities? NF Easa, AM Bazzi International Journal of Disruptive Innovation in Government 1 (2), 82-103, 2021 | 15 | 2021 |
| STUDENTS’LOYALTY: DOES VALUE CO-CREATION IN HIGHER EDUCATION INSTITUTIONS MATTER? AM Bazzi, AA Ali, N Mostapha BAU Journal-Society, Culture and Human Behavior 3 (2), 7, 2022 | 3 | 2022 |
| CUSTOMERS LOYALTY: DOES VALUE CO-CREATION BECOME INDISPENSABLE FOR UNIVERSITIES? AM Bazzi, AA Ali, N Mostapha BAU Journal-Creative Sustainable Development 3 (1), 5, 2021 | 1 | 2021 |
| Applying consumer-based brand equity in private universities branding: an empirical study AEA Ali, AM Bazzi International Journal of Business Innovation and Research 32 (4), 497-524, 2023 | | 2023 |
