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Richard WatsonResearch Director, Digital Frontier Partners, Melbourne, Australia. Regents Professor Emeritus & J.在 terry.uga.edu 的电子邮件经过验证
Michael EwingProfessor, Southern Cross University在 scu.edu.au 的电子邮件经过验证
Jan KietzmannGustavson School of Business, University of Victoria, BC, Canada在 uvic.ca 的电子邮件经过验证
Kirk PlanggerKing's Business School, King's College London在 kcl.ac.uk 的电子邮件经过验证
Albert CaruanaProfessor of Marketing, University of Malta在 um.edu.mt 的电子邮件经过验证
Colin CampbellAssociate Professor, University of San Diego and Editor-in-Chief of JAR在 sandiego.edu 的电子邮件经过验证
Karen RobsonAssociate Professor of Marketing, Odette School of Business, University of Windsor在 uwindsor.ca 的电子邮件经过验证
Ian McCarthySimon Fraser University, and Luiss在 sfu.ca 的电子邮件经过验证
Michael ParentProfessor在 sfu.ca 的电子邮件经过验证
Michael H MorrisProfessor of Entrepreneurship and Social Innovation在 nd.edu 的电子邮件经过验证
daniel shapirosimon fraser university在 sfu.ca 的电子邮件经过验证
Adam J. MillsLoyola University, New Orleans在 loyno.edu 的电子邮件经过验证
Caitlin FerreiraGraduate School of Business University of Cape Town在 uct.ac.za 的电子邮件经过验证
Jeandri RobertsonLuleå University of Technology在 ltu.se 的电子邮件经过验证
Robert A. OpokuDonald School of Business, Red Deer Polytechnic, Canada在 rdpolytech.ca 的电子邮件经过验证
Gerard PrendergastProfessor of Marketing, Hong Kong Baptist University在 hkbu.edu.hk 的电子邮件经过验证
Andrew ParkUniversity of Victoria在 uvic.ca 的电子邮件经过验证
Emily TreenBeedie School of Business, Simon Fraser University在 sfu.ca 的电子邮件经过验证
B RamaseshanCurtin University在 curtin.edu.au 的电子邮件经过验证
David HannahProfessor of Management, Beedie School of Business在 sfu.ca 的电子邮件经过验证

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Leyland Pitt

Simon Fraser University

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marketing management information systems marketing strategy brands


标题按引用次数排序按年份排序按标题排序	引用次数引用次数	年份
Service quality: a measure of information systems effectiveness LF Pitt, RT Watson, CB Kavan MIS quarterly, 173-187, 1995	3282	1995
Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy PR Berthon, LF Pitt, K Plangger, D Shapiro Business horizons 55 (3), 261-271, 2012	2296	2012
Is it all a game? Understanding the principles of gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business horizons 58 (4), 411-420, 2015	1356	2015
Aesthetics and ephemerality: Observing and preserving the luxury brand P Berthon, L Pitt, M Parent, JP Berthon California management review 52 (1), 45-66, 2009	921	2009
The World Wide Web as an advertising medium P Berthon, LF Pitt, RT Watson Journal of advertising research 36 (1), 43-54, 1996	908	1996
U-commerce: expanding the universe of marketing RT Watson, LF Pitt, P Berthon, GM Zinkhan Journal of the Academy of marketing science 30 (4), 333-347, 2002	776	2002
To serve or create? Strategic orientations toward customers and innovation P Berthon, JM Hulbert, LF Pitt California management review 42 (1), 37-58, 1999	735	1999
Employment branding in the knowledge economy MT Ewing, LF Pitt, NM De Bussy, P Berthon International Journal of advertising 21 (1), 3-22, 2002	664	2002
Ad Lib: When Customers Create the Ad P Berthon, L Pitt, C Campbell California management review 50 (4), 6-30, 2008	658	2008
When customers get clever: Managerial approaches to dealing with creative consumers PR Berthon, LF Pitt, I McCarthy, SM Kates Business horizons 50 (1), 39-47, 2007	614	2007
Understanding consumer conversations around ads in a Web 2.0 world C Campbell, LF Pitt, M Parent, PR Berthon Journal of Advertising 40 (1), 87-102, 2011	569	2011
Measuring information systems service quality: lessons from two longitudinal case studies RT Watson, LF Pitt, CB Kavan MIS quarterly, 61-79, 1998	552	1998
Measuring information systems service quality: concerns for a complete canvas LF Pitt, RT Watson, CB Kavan MIS quarterly, 209-221, 1997	513	1997
Market orientation and business performance: some European evidence L Pitt, A Caruana, PR Berthon International marketing review 13 (1), 5-18, 1996	509	1996
Unpacking the social media phenomenon: towards a research agenda JH Kietzmann, BS Silvestre, IP McCarthy, LF Pitt Journal of public affairs 12 (2), 109-119, 2012	460	2012
Game on: Engaging customers and employees through gamification K Robson, K Plangger, JH Kietzmann, I McCarthy, L Pitt Business horizons 59 (1), 29-36, 2016	458	2016
Packaging, marketing, logistics and the environment: are there trade‐offs? G Prendergast, L Pitt International Journal of Physical Distribution & Logistics Management 26 (6 …, 1996	426	1996
Disruptions, decisions, and destinations: Enter the age of 3-D printing and additive manufacturing J Kietzmann, L Pitt, P Berthon Business Horizons 58 (2), 209-215, 2015	422	2015
The penguin’s window: Corporate brands from an open-source perspective LF Pitt, RT Watson, P Berthon, D Wynn, G Zinkhan Journal of the Academy of Marketing Science 34 (2), 115-127, 2006	375	2006
Corporate objectives in sports sponsorship R Abratt, BC Clayton, LF Pitt International Journal of Advertising 6 (4), 299-312, 1987	359	1987

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