| Twenty years of country-of-origin food labeling research: a review of the literature and implications for food marketing systems CL Newman, AM Turri, E Howlett, A Stokes Journal of Macromarketing 34 (4), 505-519, 2014 | 128 | 2014 |
| A 20-year examination of the perceptions of business school interns: A longitudinal case study SJ Cook, A Stokes, RS Parker Journal of Education for Business 90 (2), 103-110, 2015 | 47 | 2015 |
| Co-branding: The effects of e-tailer and delivery carrier familiarity on price and e-tailer perceptions A Stokes, TD Jensen Journal of Marketing Theory and Practice 19 (1), 97-108, 2011 | 21 | 2011 |
| Consumer perceptions of carbon labeling in print advertising: Hype or effective communication strategy? A Stokes, A M. Turri Journal of Marketing Communications 21 (4), 300-315, 2015 | 20 | 2015 |
| Product assortment, choice overload, and filtering technology across retail contexts AM Turri, A Watson The International Review of Retail, Distribution and Consumer Research 33 (3 …, 2023 | 5 | 2023 |
| I know, but I would rather be beautiful: The impact of self‐esteem, narcissism, and knowledge on addictive tanning behavior in millennials A Watson, G Zank, AM Turri Journal of Consumer Affairs 52 (1), 209-226, 2018 | 3 | 2018 |
| Explaining Obesity: An Inquiry into the Lives of the Obese. JB Murray, M Bui, A Stokes Advances in Consumer Research 36, 2009 | 3 | 2009 |
| United States Education Structure is Under Stress: Exploring the Destabilization of Academia's System Settings J Riley, MM Bryant, K Nicewicz-Scott, A Watson, T Turner-Henderson Journal of Macromarketing 44 (2), 348-355, 2024 | 2 | 2024 |
| Expect success, get success: how self-fulfilling prophecy can impact new product development A Watson, M Obal, R Kannan Research-Technology Management 64 (4), 29-36, 2021 | 2 | 2021 |
| Special session: The University of Google? A panel discussion about the disruptive changes in marketing education and what programs may look like in the not-so-distant future … A Watson, H Syrdal, J Osborn, R McGrath, A Ringleb, T Botten, S Leoni, ... Academy of Marketing Science Annual Conference-World Marketing Congress, 167-168, 2021 | 1 | 2021 |
| Book Review: AI and Society: Tensions and Opportunities by Christo El Morr Editor JG Fowler, A Watson Journal of Macromarketing 44 (2), 324-327, 2024 | | 2024 |
| TEACHING INNOVATION SPECIAL ISSUE (2024)–FASHION AS MARKETING EDUCATION METAPHOR: TIMELESS PIECES AND OF-THE-SEASON MUST HAVES A Watson, M Levin Marketing Education Review 34 (2), 97-98, 2024 | | 2024 |
| Reconceptualizing marketing: an assessment of the marketing system in an emerging economy JG Fowler, A Watson, S Sen, N Sinha Journal of Business & Industrial Marketing 39 (1), 14-28, 2024 | | 2024 |
| Impact of correlated price sensitive demand on the dynamics and economics of supply chains T Hosoda, SM Disney, G Gaalman Japanese Operations Management and Strategy Association (JOMSA), 2022 | | 2022 |
| Fashion and interaction: Three essays examining the role of social interaction on fashion consumption and identity construction AN Stokes University of Arkansas, 2011 | | 2011 |
| WHAT IS CONSUMER CONFUSION AND HOW IS IT MEASURED? AN INTEGRATED EXAMINATION FROM THE MARKETING AND LEGAL DISCIPLINES AN Stokes, SW Kopp, TA Suter Marketing and Public Policy, 54, 2010 | | 2010 |
| Carbon Labeling: Hype or Effective Advertising? A Stokes, A Turri, A Heintz-Tangari | | |
