| Putting the fear back into fear appeals: The extended parallel process model K Witte Communications Monographs 59 (4), 329-349, 1992 | 4996 | 1992 |
| A meta-analysis of fear appeals: Implications for effective public health campaigns K Witte, M Allen Health education & behavior 27 (5), 591-615, 2000 | 4351 | 2000 |
| Fear control and danger control: A test of the extended parallel process model (EPPM) K Witte Communications Monographs 61 (2), 113-134, 1994 | 1906 | 1994 |
| Predicting risk behaviors: Development and validation of a diagnostic scale K Witte Journal of health communication 1 (4), 317-342, 1996 | 964 | 1996 |
| Fear as motivator, fear as inhibitor: Using the extended parallel process model to explain fear appeal successes and failures K Witte Handbook of communication and emotion, 423-450, 1996 | 823 | 1996 |
| Effective health risk messages: A step-by-step guide K Witte, G Meyer, D Martell Sage Publications, 2001 | 766 | 2001 |
| Fear appeals and persuasion: A review and update of the extended parallel process model EK Maloney, MK Lapinski, K Witte Social and personality psychology compass 5 (4), 206-219, 2011 | 444 | 2011 |
| Preventing the spread of genital warts: Using fear appeals to promote self-protective behaviors K Witte, JM Berkowitz, KA Cameron, JK McKeon Health Education & Behavior 25 (5), 571-585, 1998 | 280 | 1998 |
| The role of threat and efficacy in AIDS prevention K Witte Progress in Preventing AIDS?, 87-112, 2019 | 276 | 2019 |
| Generating effective risk messages: How scary should your risk communication be? K Witte Annals of the International Communication Association 18 (1), 229-254, 1995 | 220 | 1995 |
| Can fear arousal in public health campaigns contribute to the decline of HIV prevalence? EC Green, K Witte Journal of health communication 11 (3), 245-259, 2006 | 196 | 2006 |
| Fear, threat, and perceptions of efficacy from frightening skin cancer messages MT Stephenson, K Witte Public health reviews 26, 147-174, 1998 | 186 | 1998 |
| Using the persuasive health message framework to generate effective campaign messages K Witte Designing health messages, 145-164, 1995 | 182 | 1995 |
| The theory behind entertainment-education S Sood, T Menard, K Witte Entertainment-Education and social change, 139-172, 2003 | 175 | 2003 |
| The perception of risk messages regarding electromagnetic fields: extending the extended parallel process model to an unknown risk S McMahan, K Witte, J Meyer Health communication 10 (3), 247-259, 1998 | 159 | 1998 |
| Looking toward the future: Health message design strategies L Murray-Johnson, K Witte The Routledge Handbook of Health Communication, 487-510, 2003 | 144 | 2003 |
| Examining the influence of trait anxiety/repression‐sensitization on individuals’ reactions to fear appeals K Witte, K Morrison Western Journal of Communication (includes Communication Reports) 64 (1), 1-27, 2000 | 144 | 2000 |
| Testing the health belief model in a field study to promote bicycle safety helmets K Witte, D Stokols, P Ituarte, M Schneider Communication Research 20 (4), 564-586, 1993 | 138 | 1993 |
| A theoretically based evaluation of HIV/AIDS prevention campaigns along the trans-Africa highway in Kenya KIM Witte Journal of health communication 3 (4), 345-363, 1998 | 137 | 1998 |
| Preventing teen pregnancy through persuasive communications: Realities, myths, and the hard-fact truths K Witte Journal of community health 22 (2), 137-154, 1997 | 134 | 1997 |
