| Employee attitude towards customers and customer care challenges in banks BP George, PG Hegde International journal of bank marketing 22 (6), 390-406, 2004 | 57 | 2004 |
| SERICSAT: The development of a preliminary instrument to measure service recovery satisfaction in tourism BP George, P Salgaonkar, PG Hegde International journal of hospitality & tourism administration 8 (1), 21-42, 2007 | 15 | 2007 |
| Assessment of technology strategies for sustainable tourism planning S Gore, N Borde, P Hegde Desai foresight 23 (2), 172-187, 2021 | 14 | 2021 |
| Empirically mapping the evolutionary phases of tourism area life cycle (TALC): the case of Goa, India S Gore, N Borde, P Hegde Desai, B George Tourism: An International Interdisciplinary Journal 69 (3), 346-366, 2021 | 12 | 2021 |
| A review of literature on short term overreaction generated by news sentiment in stock market S Chari, P Hegde-Desai, N Borde SS Dempo College of Commerce and Economics, Cujira, Goa, 2017 | 11 | 2017 |
| A structured literature review of the tourism area life cycle concept S Gore, N Borde, P Hegde-Desai, B George Research Centre for Tourism, Sustainability and Well-being (CinTurs), 2022 | 10 | 2022 |
| Capital structure analysis of MSMEs with reference to start-up and later stages PH Desai, N Borde, M Nagar International Journal of Entrepreneurship and Small Business 43 (4), 502-516, 2021 | 10 | 2021 |
| Hotel’s grid group structure and risk management practices VG Waikar, PG Hegde Desai, N Borde Tourism Review 71 (3), 192-204, 2016 | 10 | 2016 |
| Severity and controllability of service failures as perceived by passengers in airline industry PH Desai, MF DE SOUZA Turkish Economic Review 2 (3), 186-195, 2015 | 9 | 2015 |
| Customer Complaints and Their Types in Airline Industry: A Descriptive Exploration of Service Failures in Airline Services F Sousa, PH Desai International Journal of Managerial Studies and Research 3 (10), 73-86, 2015 | 7 | 2015 |
| Risk and risk management disclosures: evidence from hotels in Goa VG Waikar, PH Desai, NA Borde International Journal of Qualitative Research in Services 2 (2), 99-114, 2015 | 7 | 2015 |
| Models of justice in service recovery efforts in airline industry MF DeSouza, P Hegde-Desai Scientific and Academic Publishing, 2013 | 5 | 2013 |
| Mapping tourism strategy patterns on tourism area life cycle S Gore, N Borde, P Hegde Desai Journal of Hospitality and Tourism Insights 7 (1), 329-351, 2024 | 4 | 2024 |
| Lending to micro small and medium enterprises: An analysis of bank approaches and risk perceptions HS Talaulikar, P Hegde-Desai | 4 | 2015 |
| Risk Disclosures and hotel types: An exploratory Study VG Waikar, P Hegde-Desai, N Borde UERN/PROPEG, 2015 | 4 | 2015 |
| Aggregate News Sentiment and Stock Market Returns in India S Chari, PH Desai, N Borde, B George Journal of Risk and Financial Management 16 (8), 376, 2023 | 3 | 2023 |
| Do risk attitude and trust moderate bank managers' risk perceptions in lending to micro, small, medium enterprises? H Talaulikar, P Hegde Desai, N Borde Managerial Finance 48 (3), 451-469, 2022 | 3 | 2022 |
| Analyzing the gender gap in patents: A lesson from startups S Sitaraman, N Borde, P Hegde-Desai Associated Management Consultants Private Limited, 2022 | 2 | 2022 |
| Perceived Justice in Service Recovery Efforts in Airline Industry P Hegde-Desai, F D'Souza | 2 | 2013 |
| Determinants of Expeditious Complaint Redressal in Banks P Hegde-Desai Goa University, 2004 | 2 | 2004 |
