CSR types and the moderating role of corporate competence X Chen, R Huang, Z Yang, L Dube European Journal of Marketing 52 (7/8), 1358-1386, 2018 | 86 | 2018 |
The impact of diverse corporate social responsibility practices on consumer product evaluations X Chen, R Huang Journal of Product & Brand Management 27 (6), 701-715, 2018 | 38 | 2018 |
BRAND EXPERIENCE, FLOW AND BRAND APP LOYALTY: EXAMINING CONSUMER DECISION MAKING WITHIN BRANDED MOBILE APPS. DN Smith, X Chen Marketing Management Journal 28 (2), 2018 | 27 | 2018 |
Social Alliances: Moving Beyond Corporate Social Responsibility to Private–Public Partnerships X Chen, KJ Moore, L Renaud Obesity Prevention, 661-671, 2010 | 5 | 2010 |
Bridging Corporate Social Responsibility and Consumers' Corporate Brand Evaluations-Understanding Consumers' Psychological Processes X Chen Journal of Research for Consumers, 1, 2016 | 2 | 2016 |
2.1 Effects of Social Alliances on Corporate and Brand Equity1: Comparisons with Philanthropic and Promotional CSR X Chen, KJ Moore, L Renaud, L Dubé © groupe de recherche médias et santé-www. grms. uqam. ca, 75, 2010 | 2 | 2010 |
From corporate social responsibility to social alliances: a case of childhood obesity prevention X Chen, KJ Moore, L Renaud, L Dubé Médias et le façonnement des normes en matière de santé, 79-92, 2007 | 1 | 2007 |
The effect of CEOs’ being the only children in the family on their CSR engagement R Huang, G Yang, X Chen, Y Chen Society and Business Review 19 (2), 286-315, 2024 | | 2024 |
Corporate Associations and Consumer Product Evaluations–A Comparison between Value-creating CSR and Conventional CSR X Chen, R Huang, L Dube Annals of the Society for Marketing Advances Volume 2, 94, 2013 | | 2013 |
The Many Shades of Csr–the Interplay of Ca and Csr Associations X Chen, R Huang, L Dube ACR North American Advances, 2013 | | 2013 |
Understanding the many shades of corporate social responsibility-corporate and brand evaluations X Chen McGill University, 2012 | | 2012 |