Marketing C Florescu Editura Didactică şi Pedagogică, Bucuresti, 1975 | 177* | 1975 |
Marketing: dicţionar explicativ C Florescu, P Mâlcomete, NA Pop Editura Economică, 2003 | 156* | 2003 |
Marketing: dicţionar explicativ C Florescu, P Mâlcomete, NA Pop Editura Economica Bucuresti, 2003 | 126* | 2003 |
Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research–a Global Exploratory Approach NA Pop, DC Dabija, AM Iorga Amfiteatru Economic 16 (35), 26-40, 2014 | 102 | 2014 |
Marketing internaţional – Teorie şi practică NA Pop, DC Dabija, I Dumitru, C Pelau, EC Popescu Editura Uranus, București, 2011 | 93* | 2011 |
A new challenge for contemporary marketing–neuromarketing NA Pop, AM Iorga Management & Marketing 7 (4), 2012 | 87 | 2012 |
Tehnici şi instrumente utilizate în managementul calităţii M Olaru, A Isaic-Maniu, V Lefter, NA Pop, S Popescu, N Drăgulănescu, ... Editura Economică, Bucureşti, 2000 | 69* | 2000 |
Ethics and Neuromarketing: Implications for Market Research and Business Practice Springer, 2017 | 68* | 2017 |
Marketing Strategic NA Pop Editura Economică, Bucureşti, 2000 | 65* | 2000 |
Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies C Pelau, NA Pop Energy Policy 118, 160-168, 2018 | 61 | 2018 |
Marketing–ediţia a II-a revăzută şi adăugită V Balaure, NA Pop Editura Uranus, Bucureşti, 13-125, 2002 | 53* | 2002 |
Ethics of the garment retail within the context of globalization and sustainable development DC Dabija, NA Pop, C Postelnicu Industria Textila 67 (4), 270-279, 2016 | 40 | 2016 |
Marketing et gestion de la relation client NA Pop, EC Petrescu Editura Uranus, 2008 | 36* | 2008 |
A new paradigm in contemporary marketing: relational marketing NA Pop Management & Marketing 1 (3), 2006 | 35* | 2006 |
Email marketing campaigns: the easiest path from organizations to consumers–an exploratory assessment C Pantea, NA Pop Annals of Faculty of Economics 1 (1), 737-742, 2010 | 30 | 2010 |
Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis NA Pop, C Pelau Amfiteatru Economic 19 (44), 28-40, 2017 | 29 | 2017 |
Vertical Alliances between Retail and Manufacturer Companies in the Fashion Industry B Swoboda, NA Pop, DC Dabija Amfiteatru Economic 12 (28), 634-649, 2010 | 29 | 2010 |
A Qualitative Research Regarding The Marketing Communication Tools Used In The Online Environment NA Pop, C Acatrinei Annals of Faculty of Economics 1 (special), 119-125, 2003 | 26* | 2003 |
Innovation in Do-It-Yourself Retail – An Empirical Study of Generation X Professional Craftsmen and Consumers DC Dabija, N Al Pop, A Săniuță Economics & Sociology 10 (2), 296-311, 2017 | 25 | 2017 |
Using neuromarketing studies to explore emotional intelligence-as a key to the buying decision process NA Pop, AM Iorga, C Pelau Proceedings of the European Conference on Knowledge Management, ECKM (Kaunas …, 2013 | 25 | 2013 |