| Do we trust in AI? Role of anthropomorphism and intelligence I Troshani, S Rao Hill, C Sherman, D Arthur Journal of Computer Information Systems 61 (5), 481-491, 2021 | 104 | 2021 |
| Why young consumers adopt interactive technologies D Arthur, C Sherman, D Appel, L Moore Young Consumers 7 (3), 33-38, 2006 | 48 | 2006 |
| The influence of product/nudity congruence on advertising effectiveness C Sherman, P Quester Journal of Promotion Management 11 (2-3), 61-89, 2006 | 47 | 2006 |
| Panic buying or preparedness? The effect of information, anxiety and resilience on stockpiling by Muslim consumers during the COVID-19 pandemic CE Sherman, D Arthur, J Thomas Journal of Islamic Marketing 12 (3), 479-497, 2021 | 33 | 2021 |
| Materialism in the United Arab Emirates: A grounded model of materialism in an emerging market D Arthur, CE Sherman, NS Al Hameli, SY Al Marzooqi International Journal of Emerging Markets 15 (3), 507-533, 2020 | 29 | 2020 |
| Can donations be too little or too much? M Mazodier, FA Carrillat, C Sherman, C Plewa European Journal of Marketing 55 (1), 271-296, 2021 | 16 | 2021 |
| Consumer socialisation in a marketer-sponsored edutainment centre D Arthur, CE Sherman International Journal of Retail & Distribution Management 44 (11), 1149-1165, 2016 | 11 | 2016 |
| Understanding and communicating with Australia’s young adults D Arthur, C Sherman, D Appel Youth brands and lifestyles, 47-59, 2006 | 11 | 2006 |
| South and East Asian insurance market growth and development S Hussels, C Sherman, D Ward, R Zurbruegg Handbook of International Insurance: Between Global Dynamics and Local …, 2007 | 9 | 2007 |
| Status within a consumption-oriented counterculture: an ethnographic investigation of the Australian hip hop culture D Arthur, C Sherman Advances in Consumer Research 37, 386-392, 2010 | 8 | 2010 |
| Consumption-Related Values and Product Placement: The Effect of Cultivating Fashion Consciousness on the Appeal of Brands in Reality Television. C Sherman, D Arthur Advances in Consumer Research 40, 2012 | 6 | 2012 |
| Materialism and UAE nationals D Arthur, C Sherman, A Hamel, N Saeed, SY Al Marzooqi Zayed University, 2017 | 4 | 2017 |
| Product placement in reality television: an investigation of audience identification and program credibility. C Sherman | 3 | 2010 |
| Dimensions of diversity: Group work within marketing courses C Plewa, C Sherman Proceedings of ANZMAC 2007, 2007 | 2 | 2007 |
| Compulsive buying and depressive symptoms in the United Arab Emirates: A mixed-methods exploration. J Thomas, D Arthur, C Sherman Psychiatry Research 293, 113460-113460, 2020 | 1 | 2020 |
| Beyond the obvious: Facets of diversity in marketing student groups CE Sherman, C Plewa Making a Difference Through Marketing: A Quest for Diverse Perspectives, 211-227, 2016 | | 2016 |
| The power of identification: using uses and gratification theory to understand the effects of brand placement within reality television C Sherman, R Crouch Audencia Nantes School of Management, 2009 | | 2009 |
| Product integration in television programs: Issues for an emerging Australian industry C Sherman Proceedings of the 12th Biennial World Marketing Congress-Academy of …, 2005 | | 2005 |
| Product integration in television: An Australian industry perspective C Sherman ANZMAC 2004 conference Proceedings, 2004 | | 2004 |
