| Marketing Relacional Ponzoa | 394* | 2004 |
| Digital inbound marketing: Measuring the economic performance of grocery e-commerce in Europe and the USA A Erdmann, JM Ponzoa Technological forecasting and social change 162, 120373, 2021 | 128 | 2021 |
| The information impact of network media, the psychological reaction to the COVID-19 pandemic, and online knowledge acquisition: Evidence from Chinese college students X Xie, Z Zang, JM Ponzoa Journal of Innovation & Knowledge 5 (4), 297-305, 2020 | 110 | 2020 |
| Marketing Relacional: Un nuevo enfoque para la seducción y fidelización del cliente PJ Reinares Lara, JM Ponzoa Casado Marketing relacional: un nuevo enfoque para la seducción y fidelización del …, 2002 | 77 | 2002 |
| Search engine optimization: The long-term strategy of keyword choice A Erdmann, R Arilla, JM Ponzoa Journal of Business Research 144, 650-662, 2022 | 61 | 2022 |
| E-commerce customer attraction: Digital marketing techniques, evolution and dynamics across firms JM Ponzoa, A Erdmann Journal of Promotion Management 27 (5), 697-715, 2021 | 47 | 2021 |
| Marketing Relacional: Un nuevo enfoque para la seducción y fidelización del cliente P Reinares, JM Ponzoa Financial Times-Prentice Hall, 2002 | 38 | 2002 |
| Technologically empowered? perception and acceptance of AR glasses and 3D printers in new generations of consumers. JM Ponzoa, A Gómez, S Villaverde, V Díaz Technological Forecasting and Social Change 173, 121166, 2021 | 23 | 2021 |
| Evaluation of cost per contact and cost per response in interactive and direct media planning: A Spanish case study P Reinares Lara, J Manuel Ponzoa Direct Marketing: An International Journal 2 (3), 159-173, 2008 | 17 | 2008 |
| Improving management of multi-sponsor loyalty programmes based on the rewards preferred by consumers PR Lara, JM Ponzoa Journal of Customer Behaviour 7 (2), 121-134, 2008 | 16 | 2008 |
| Programas de fidelización de clientes: un estudio empírico sobre la efectividad de los canales de comunicación directa e interactiva en la dinamización de ventas y relaciones JM Ponzoa Universidad Complutense de Madrid, Madrid, Tesis Doctoral, 2007 | 16 | 2007 |
| Loyalty programmes as a tourism service sales channel: a Spanish multi‐sponsor programme case study J Manuel Ponzoa Casado, P Reinares Lara Tourism Review 65 (3), 35-45, 2010 | 14 | 2010 |
| Mk Ret@ il: del Comercio Presencial al e-commerce M Sieira, JM Ponzoa Madrid, M, 2018 | 13 | 2018 |
| Marketing relacional: un nuevo enfoque para la fidelización y seducción del cliente. P Reinares, JM Ponzoa Madrid, España: Financial Times-Prentice Hall, 2002 | 13 | 2002 |
| Los programas de fidelización como plataforma de venta directa: clasificación de los titulares según la redención de billetes aéreos JMP Casado, PR Lara Cuadernos de gestión 10 (3), 197-213, 2010 | 12 | 2010 |
| EU27 and USA institutions in the digital ecosystem: Proposal for a digital presence measurement index JM Ponzoa, A Gómez, JM Mas Journal of Business Research 154, 113354, 2023 | 9 | 2023 |
| Marketing Relacional JMP Casado, PR Lara Prentice Hall, 2004 | 6 | 2004 |
| Digital Transformation: Advantages and opportunities of E-CMR in international cargo logistics JMP Casado, AG Funes, JG García-Doncel ESIC Digital Economy & Innovation Journal 1 (1), 84-102, 2021 | 5 | 2021 |
| Loyalty programs rewards based on tourism services: A study of their influence on behavioral loyalty MT Villacé-Molinero, E Reinares-Lara, JM Ponzoa-Casado China-USA Business Review 12 (2), 2013 | 4 | 2013 |
| Las claves de un buen programa de fidelización JMP Casado MK: Marketing+ ventas 238, 50-63, 2008 | 4 | 2008 |
