| ADVANTAGES AND DISADVANTAGES OF ONLINE LEARNING. P Hiranrithikorn International Academic Multidisciplinary research conference in Berlin 2019 …, 2019 | 37 | 2019 |
| The effect of the website attributes on online impulse buying: An empirical investigation of utilitarian and hedonic motivations P Hiranrithikorn, J Banjongprasert International Journal of Data and Network Science 6 (4), 1419-1426, 2022 | 7 | 2022 |
| The effect of the national culture on the international business P Chaiyabut International Journal of Industrial and Systems Engineering 7 (8), 2405-2410, 2013 | 6 | 2013 |
| Employee motivation factors that affect job performance of Suan Sunandha Rajabhat University Employee O Boriban, P Chaiyabut International Journal of Economics and Management Engineering 8 (9), 2950-2953, 2014 | 3 | 2014 |
| Social capital predicting the supply chain skills: Mediating role of access to information and network resources P Hiranrithikorn, J Sutduean International Journal of Supply Chain Management 8 (5), 842-853, 2019 | 2 | 2019 |
| Family-owned firms and earning quality P Hiranrithikorn, W Joemsittiprasert international Journal of innovation, Creativity, and Change 6 (11), 59-72, 2019 | 2 | 2019 |
| OPPORTUNITIES FOR THAI COSMETIC PRODUCTS IN GLOBAL MARKET P Hiranrithikorn International conference on Management Science, Innovation and Technology …, 2022 | 1 | 2022 |
| DOES TRANSPORT INFRASTRUCTURE FOSTERS THE ECONOMIC GROWTH: AN ASEAN PERSPECTIVE. P Hiranrithikorn, C Pamornmast Journal of Security & Sustainability Issues 9 (2), 2019 | 1 | 2019 |
| The influencing of service marketing mix: A case study of three star hotels in Thailand P Chaiyabut People 8768, 7364, 2017 | 1 | 2017 |
| DEVELOPING ENGLISH LANGUAGE SKILLS FOR EXCELLENCE IN SECRETARIAL WORK AT SUAN SUNANDHA RAJABHAT UNIVERSITY C Hirannukhrao, P Hiranrithikorn INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN VENICE 2024 …, 2024 | | 2024 |
| An Empirical Investigation of Brand Factors and Online Impulse Buying: the Mediating Role of Psychological Factors P Hiranrithikorn, J Banjongprasert Romphruek Journal of the Humanities and Social Sciences 41 (1), 85-106, 2023 | | 2023 |
| Exploring the effects of branding, online factors and motivational factors on online impulse buying of beauty products: An application of Stimulus-Organism-Response model P HIRANRITHIKORN, J Banjongprasert Silpakorn University, 2022 | | 2022 |
| THE ANTECEDENTS OF EXPORT PERFORMANCE: A CASE OF THAI EXPORT ORIENTED MANUFACTURING FIRMS P Hiranrithikorn Journal of Management Information and Decision Sciences 24, 1-16, 2021 | | 2021 |
| FOREIGN TRADE DYNAMICS IN CONTEXT OF THE INTERNATIONAL ECONOMIC RELATIONS’DEVELOPMENT P Hiranrithikorn International Academic Conference on Educational and Social Innovations, 432-436, 2019 | | 2019 |
| UNDERSTANDING OF SUAN SUNANDHA RAJABHAT UNIVERSITY STAFF ON THE PREPARATION OF THE ANNUAL EXPENDITURE BUDGET. P Rungsong, P Hiranrithikorn INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN BERLIN 2019 …, 2019 | | 2019 |
| EFFECTIVENESS OF COMPLAINT MANAGEMENT TO ENHANCE UNIVERSITY IMAGE. J Pimpa, P Hiranrithikorn INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN BERLIN 2019 …, 2019 | | 2019 |
| SATISFACTION OF SERVICE QUALITY OF SMALL HOTELS. T Suphuan, P Hiranrithikorn INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN BERLIN 2019 …, 2019 | | 2019 |
| DEVELOPMENT OF REGISTRATION SYSTEM FOR SUAN SUNANDHA RAJABHAT UNIVERSITY PERSONAL ENGLISH TRAINING. S Sekthaweelarp, P Hiranrithikorn INTERNATIONAL ACADEMIC MULTIDISCIPLINARY RESEARCH CONFERENCE IN BERLIN 2019 …, 2019 | | 2019 |
| The determinants of optimal capital structure Case study: Small and Medium Enterprises in Thailand C Miss Phatthanan | | 2014 |
| An Investigation of Customers’ Perception and Attitude towards Krung Thai Bank in Thailand P Chaiyabut International Journal of Economics and Management Engineering 8 (6), 1843-1847, 2014 | | 2014 |
