| Analisis estadistico multivariante. J De la Garza García, BN Morales Serrano, BA Gonzalez Cavazos McGraw Hill, 2013 | 59 | 2013 |
| Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth A Lopez, E Guerra, B Gonzalez, S Madero Journal of Marketing Analytics 8, 203-223, 2020 | 37 | 2020 |
| Young consumers influence by older generations: developing the construct and scale to measure intergenerational brand influence M Sotelo-Duarte, B Gónzalez-Cavazos Young Consumers, 2023 | 3 | 2023 |
| Desarrollo de competencias R Alcaraz, D González, M Ayala, B González, O Hernández, S Madero, ... Editorial Digital del Tecnológico de Monterrey, 2015 | 3 | 2015 |
| The Impact of Nostalgia on Brand Resurrection and Iconness: The Importance of Being Local B Gonzalez-Cavazos, C Quintanilla, E Ayala Journal of Global Marketing 36 (5), 396-416, 2023 | 1 | 2023 |
| Marketing for Latin American Managers in the 21st Century C Sepúlveda, N Capon, G Camacho, E Guerra, FEM Rodríguez, ... Wessex Press Publishing Co., 2019 | | 2019 |
| Desarrollo de competencias R Alcaraz Rodríguez, D González Salazar, M Ayala, B González, ... Editorial Digital del Tecnológico de Monterrey, 2017 | | 2017 |
| Modalidad de experiencia profesional: desarrollo de competencias M Ayala, B González, S Madero, A Martínez, E Quijano, ... Instituto Tecnológico y de Estudios Superiores de Monterrey, 0 | | |
