| Gauging consumers’ responses to CSR activities: does increased awareness make cents? S Wigley Public Relations Review 34 (3), 306-308, 2008 | 222 | 2008 |
| College students’ use of relational management strategies in email in long-distance and geographically close relationships AJ Johnson, MM Haigh, JAH Becker, EA Craig, S Wigley Journal of Computer-mediated communication 13 (2), 381-404, 2008 | 205 | 2008 |
| The influence of corporate social responsibility campaigns on public opinion M Pfau, MM Haigh, J Sims, S Wigley Corporate Reputation Review 11, 145-154, 2008 | 177 | 2008 |
| A study of PR practitioners’ use of social media in crisis planning S Wigley, W Zhang Public Relations Journal 5 (3), 1-16, 2011 | 126 | 2011 |
| The process of relationship development and deterioration: Turning points in friendships that have terminated AJ Johnson, E Wittenberg, M Haigh, S Wigley, J Becker, K Brown, E Craig Communication Quarterly 52 (1), 54-67, 2004 | 115 | 2004 |
| Inoculation and mental processing: The instrumental role of associative networks in the process of resistance to counterattitudinal influence M Pfau, B Ivanov, B Houston, M Haigh, J Sims, E Gilchrist, J Russell, ... Communication Monographs 72 (4), 414-441, 2005 | 105 | 2005 |
| The influence of corporate front-group stealth campaigns M Pfau, MM Haigh, J Sims, S Wigley Communication research 34 (1), 73-99, 2007 | 99 | 2007 |
| Crisis managers losing control of the message: A pilot study of the Virginia Tech shooting S Wigley, M Fontenot Public Relations Review 36 (2), 187-189, 2010 | 98 | 2010 |
| Rules of engagement: Practice what you tweet S Wigley, BK Lewis Public Relations Review 38 (1), 165-167, 2012 | 82 | 2012 |
| Telling your own bad news: Eliot Spitzer and a test of the stealing thunder strategy S Wigley Public Relations Review 37 (1), 50-56, 2011 | 67 | 2011 |
| Examining the impact of negative, user-generated content on stakeholders MM Haigh, S Wigley Corporate Communications: An International Journal 20 (1), 63-75, 2015 | 59 | 2015 |
| Reported argumentativeness and verbal aggressiveness levels: The influence of type of argument AJ Johnson, JAH Becker, S Wigley, MM Haigh, EA Craig Communication Studies 58 (2), 189-205, 2007 | 53 | 2007 |
| The Giffords shootings in Tucson: Exploring citizen-generated versus news media content in crisis management S Wigley, M Fontenot Public Relations Review 37 (4), 337-344, 2011 | 48 | 2011 |
| Communicating before a crisis: An exploration of bolstering, CSR, and inoculation practices S Wigley, M Pfau The handbook of crisis communication, 568-590, 2010 | 40 | 2010 |
| Where media turn during crises: A look at information subsidies and the Virginia Tech shootings S Wigley, M Fontenot Electronic News 3 (2), 94-108, 2009 | 39 | 2009 |
| Television, social media, and Fan Culture B Brojakowski, JR Burnett, R Cassella, G Castleberry, M Collins, ... Lexington Books, 2015 | 30 | 2015 |
| Arguing with emotion: A closer look at affect and the inoculation process S Wigley, M Pfau Communication Research Reports 27 (3), 217-229, 2010 | 21 | 2010 |
| Inoculation theory and public relations J Compton, S Wigley, SA Samoilenko Public relations review 47 (5), 102116, 2021 | 19 | 2021 |
| PR gets personal: A framing analysis of coverage before and after a source's criticism of the media S Wigley, W Zhang Public Relations Review 35 (3), 304-306, 2009 | 13 | 2009 |
| Online news web sites more likely than newspapers to use new technology sources M Fontenot, SL Wigley Newspaper Research Journal 30 (4), 82-89, 2009 | 10 | 2009 |
