Doing well by doing good: The benevolent halo of corporate social responsibility A Chernev, S Blair Journal of Consumer Research 41 (6), 1412-1425, 2015 | 872 | 2015 |
Should your brand pick a side? How market share determines the impact of corporate political advocacy C Hydock, N Paharia, S Blair Journal of Marketing Research 57 (6), 1135-1151, 2020 | 203 | 2020 |
Balancing the basket: The role of shopping basket composition in embarrassment S Blair, NJ Roese Journal of Consumer Research 40 (4), 676-691, 2013 | 95 | 2013 |
When sustainability is not a liability: The halo effect of marketplace morality A Chernev, S Blair Journal of Consumer Psychology 31 (3), 551-569, 2021 | 67 | 2021 |
How lacking control drives fluency effects in evaluative judgment S Blair Organizational Behavior and Human Decision Processes 156, 97-112, 2020 | 15 | 2020 |
Doing Well by Doing Good: The Benevolent Halo of Social Goodwill S Blair, A Chernev Working paper, Kellogg School of Management, Northwestern University, 2014 | 14 | 2014 |
When Those Who Have the Least Spend the Most: Understanding the Relationship Between Resource Scarcity, Socioeconomic Status and Materialism C Roux, K Goldsmith, S Blair, JK Kim ACR North American Advances, 2014 | 6 | 2014 |
Should your brand pick a side? How market share determines the impact of divisive corporate political stances C Hydock, N Paharia, S Blair NIM Marketing Intelligence Review 13 (2), 26-31, 2021 | 4 | 2021 |
Is sustainability a liability? Green marketing and consumer beliefs about eco-friendly products A Chernev, S Blair, U Bockenholt Green Marketing and Consumer Beliefs about Eco-Friendly Products, 2021 | 3 | 2021 |
When Sustainability Is Not a Liability: How Going Green Can Benefit Perceived Product Performance A Chernev, S Blair ACR North American Advances, 2020 | 2 | 2020 |
Market structure and firm engagement in divisive political issues C Hydock, N Paharia ACR North American Advances, 2018 | 2 | 2018 |
When Perceiving Low Control Fosters Great Expectations: The Case of Financial Decision Making S Blair Northwestern University, 2015 | 1 | 2015 |
Scarcity, Poverty, and their Implications for Consumers’ Cognitions, Judgment and Behavior K Goldsmith, AK Shah, E Shafir, S Mullainathan, C Roux, S Blair, JK Kim, ... Advances in Consumer Research 42, 2014 | 1 | 2014 |
EXPRESS: Is Sustainability a Liability? Green Marketing and Consumer Beliefs about Eco-Friendly Products A Chernev, S Blair, U Böckenholt, H Mishra Journal of Public Policy & Marketing, 07439156241264286, 2024 | | 2024 |
Identifying Corporate Sociopolitical Activism in Corporate Twitter Posts Y Bhagwat, NL Warren, JT Beck, GF Watson, C Hydock, N Paharia, ... | | |