| “Oh, happy day!” Examining the role of AI-powered voice assistants as a positive technology in the formation of brand loyalty J Huh, HY Kim, G Lee Journal of Research in Interactive Marketing 17 (5), 794-812, 2023 | 16 | 2023 |
| Let voice assistants sound like a machine: Voice and task type effects on perceived fluency, competence, and consumer attitude H Im, B Sung, G Lee, KQX Kok Computers in Human Behavior 145, 107791, 2023 | 14 | 2023 |
| That’s what i was looking for! Congruence and perceived information relevance of online customer reviews G Lee, HY Kim Journal of Promotion Management 28 (8), 1165-1189, 2022 | 7 | 2022 |
| The intended and unintended effects of synced advertising: When persuasion knowledge could help or backfire CM Segijn, E Kim, G Lee, C Gansen, SC Boerman International Journal of Research in Marketing 41 (1), 156-169, 2024 | 6 | 2024 |
| Do consumers always believe humans create better boxes than AI? The context-dependent role of recommender creativity H Im, G Lee International Journal of Retail & Distribution Management 51 (8), 1045-1060, 2023 | 6 | 2023 |
| Brand match vs. mismatch and its impact on avoidance through perceived surveillance in the context of synced advertising A Sifaoui, G Lee, CM Segijn Advances in Advertising Research (Vol. XII) Communicating, Designing and …, 2023 | 6 | 2023 |
| Human vs. AI: The battle for authenticity in fashion design and consumer response G Lee, HY Kim Journal of Retailing and Consumer Services 77, 103690, 2024 | 5 | 2024 |
| The strengths of fashion film series: The effects on character empathy and brand anthropomorphism HA Lim, H Im, G Lee Journal of Global Fashion Marketing 13 (4), 289-303, 2022 | 5 | 2022 |
| Why consumers support local: Moral foundations theory and identity perspective H Im, G Lee, J Parr Journal of Consumer Marketing 40 (1), 15-26, 2023 | 3 | 2023 |
| Exploring the effect of synced brand versus competitor brand on brand attitudes and purchase intentions G Lee, A Sifaoui, CM Segijn Journal of Interactive Advertising 23 (2), 149-165, 2023 | 1 | 2023 |
| Fashion and beauty retailing with the metaverse: A systematic review of 5 years of research G Lee, HY Kim International Textile and Apparel Association Annual Conference Proceedings …, 2022 | 1 | 2022 |
| CONSUMER AMBIVALENCE TOWARD AI-GENERATED IMAGES: THE MODERATING ROLE OF COMMERCIAL VERSUS NONCOMMERCIAL CONTENT TYPE G Lee, J Park, HY Kim Global Fashion Management Conference, 555-555, 2024 | | 2024 |
| Data supporting: Automated Object Detection in Mobile Eye-Tracking Research: Comparing Manual Coding with Tag Detection, Shape Detection, Matching, and Machine Learning CM Segijn, P Menheer, G Lee, E Kim, D Olsen, A Hofelich Mohr | | 2024 |
| Exploring the power of human-AI collaboration: The role of perceived mind and expertise in generative fashion design G Lee, HY Kim International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| Personalization-privacy paradox in social media ads: Role of consumer-brand relationships G Lee, JY Huh, HY Kim International Textile and Apparel Association Annual Conference Proceedings …, 2024 | | 2024 |
| KEY DIMENSIONS OF AI-POWERED VOICE ASSISTANTS AS RELATED TO PERCEIVED CONTROL, FLOW, CONSUMER HAPPINESS, AND BRAND LOYATLY J Huh, HY Kim, G Lee Global Marketing Conference, 916-917, 2023 | | 2023 |
| PERCEPTION OF BIDIRECTIONAL DISTRIBUTION SUPPLY CHAIN: ENVIRONMENTAL, WELL-BEING, QUALITY, AND COMMUNITY VALUES G Lee, HY Kim, K Draeger, K Donohue, G Schweser, R Olive Global Marketing Conference, 56-57, 2023 | | 2023 |
| Investigating Consumer Responses to AI-versus Human-Designed Fashion Products: A Mind Perception Theory Perspective G Lee University of Minnesota, 2023 | | 2023 |
| Unraveling Consumer Motivation To Shop Local: Clothing vs. Grocery Stores H Im, G Lee International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
| Can AI Match Human Experts? Consumer Evaluation of AI-vs. Human-Curated Products H Im, G Lee International Textile and Apparel Association Annual Conference Proceedings …, 2022 | | 2022 |
