| Content analysis of Fortune 100 company Web sites M Perry, C Bodkin Corporate Communications: an international journal 5 (2), 87-97, 2000 | 238 | 2000 |
| Fortune 500 manufacturer web sites: Innovative marketing strategies or cyberbrochures? M Perry, CD Bodkin Industrial Marketing Management 31 (2), 133-144, 2002 | 118 | 2002 |
| An exploratory investigation of problematic online auction behaviors: Experiences of eBay users C Peters, CD Bodkin Journal of Retailing and Consumer Services 14 (1), 1-16, 2007 | 95 | 2007 |
| A cross-national comparison of university students' perceptions regarding the ethics and acceptability of sales practices TH Stevenson, CD Bodkin Journal of Business Ethics 17 (1), 45-55, 1998 | 94 | 1998 |
| Attraction of power shopping centres CD Bodkin, JD Lord The International Review of Retail, Distribution and Consumer Research 7 (2 …, 1997 | 89 | 1997 |
| University students’ perceptions regarding ethical marketing practices: Affecting change through instructional techniques CD Bodkin, TH Stevenson Journal of Business Ethics 72, 207-228, 2007 | 58 | 2007 |
| Goods retailers and service providers: comparative analysis of web site marketing communications CD Bodkin, M Perry Journal of Retailing and Consumer Services 11 (1), 19-29, 2004 | 49 | 2004 |
| eHealth information quality and ethics issues: an exploratory study of consumer perceptions C Bodkin, G Miaoulis International Journal of Pharmaceutical and Healthcare Marketing 1 (1), 27-42, 2007 | 48 | 2007 |
| Toward an understanding of meaning creation via the collective co‐production process C Peters, CD Bodkin, S Fitzgerald Journal of consumer behaviour 11 (2), 124-135, 2012 | 43 | 2012 |
| Market segmentation practices of exporting companies CP Schuster, CD Bodkin Industrial Marketing Management 16 (2), 95-102, 1987 | 41 | 1987 |
| The role of conflict, culture, and myth in creating attitudinal commitment CD Bodkin, C Amato, C Peters Journal of Business Research 62 (10), 1013-1019, 2009 | 28 | 2009 |
| The influence of green advertising during a corporate disaster CD Bodkin, LH Amato, CH Amato Corporate Communications: An International Journal 20 (3), 256-275, 2015 | 24 | 2015 |
| The adaptive behavior construct and its effect on salesperson performance CD Bodkin Virginia Polytechnic Institute and State University, 1990 | 21 | 1990 |
| University students’ perceptions regarding ethics and acceptability of sales practices: A scenario based study of gender effect TH Stevenson, CD Bodkin Marketing Education Review 6 (3), 1-13, 1996 | 20 | 1996 |
| Community in context: Comparing brand communities and retail store communities C Peters, CD Bodkin Journal of Retailing and Consumer Services 45, 1-11, 2018 | 19 | 2018 |
| Weather sensitivity analysis on grocery shopping S Moon, MY Kang, YH Bae, CD Bodkin International Journal of Market Research 60 (4), 380-393, 2018 | 17 | 2018 |
| Marketing information systems: Initiating a dialogue for cross-disciplinary courses N Gandhi, CD Bodkin Marketing Education Review 6 (2), 11-19, 1996 | 14 | 1996 |
| ADAPTIVE BEHAVIOR IN SELLING: A DISCRIMINANT ANALYSIS OF THE EFFECT OF SITUATIONAL VARIABLES. CD Bodkin, TH Stevenson Journal of Marketing Management (10711988) 3 (2), 1993 | 14 | 1993 |
| The visual portrayal of women in IBM's Think: A longitudinal analysis S Kuiper, R Booth, CD Bodkin The Journal of Business Communication (1973) 35 (2), 246-263, 1998 | 13 | 1998 |
| An exploratory investigation of secondary socialization: how adult children teach their parents to use technology CD Bodkin, C Peters, C Amato International Journal of Business, Humanities and Technology 3 (8), 5-15, 2013 | 12 | 2013 |
