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Emma Welch-Galvan
Emma Welch-Galvan
Georgia Southern University
在 georgiasouthern.edu 的电子邮件经过验证
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An exploration of the impact of gender on customer engagement
D Gligor, S Bozkurt, E Welch, N Gligor
Journal of Marketing Communications 29 (4), 379-402, 2023
162023
Unpacking the experience of individuals engaging in incentivized false (and genuine) positive reviews: The impact on brand satisfaction
S Bozkurt, E Welch, D Gligor, N Gligor, V Garg, KG Pillai
Journal of Business Research 165, 114077, 2023
32023
Building theoretical sand castles: the case of customer brand engagement
D Gligor, S Bozkurt, E Welch
Journal of Marketing Analytics 11 (3), 297-316, 2023
22023
Exploring the impact of perceived social media agility on co-creation opportunities and brand attachment: the moderating role of technology reflectiveness
E Welch, D Gligor, S Bozkurt
Journal of Product & Brand Management 33 (3), 397-409, 2024
2024
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