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Iman Ahmadi
Iman Ahmadi
Associate Professor
在 wbs.ac.uk 的电子邮件经过验证 - 首页
标题
引用次数
引用次数
年份
Consumer stockpiling across cultures during the COVID-19 pandemic
I Ahmadi, J Habel, M Jia, N Lee, S Wei
Journal of International Marketing 30 (2), 28-37, 2022
622022
Congruency and users’ sharing on social media platforms: a novel approach for analyzing content
I Ahmadi, A Waltenrath, C Janze
Journal of advertising 52 (3), 369-386, 2023
202023
Consumer stockpiling under the impact of a global disaster: The evolution of affective and cognitive motives
I Ahmadi, J Habel, M Jia, S Wei
Journal of Business Research 142, 56-71, 2022
182022
Overwhelming targeting options: Selecting audience segments for online advertising
I Ahmadi, N Abou Nabout, B Skiera, E Maleki, J Fladenhofer
International Journal of Research in Marketing 41 (1), 24-40, 2024
132024
Time preferences and the pricing of complementary durables and consumables
I Ahmadi, B Skiera, A Lambrecht, F Heubrandner
International Journal of Research in Marketing 34 (4), 813-828, 2017
112017
Face/Off: The adverse effects of increased competition
I Ahmadi
Quantitative Marketing and Economics 21 (2), 183-279, 2023
2023
How Do Unethical Consumers Judge Unethical Consumption?
U Schaefer, S Wei, M Jia, I Ahmadi, J Habel
Available at SSRN 4067315, 2022
2022
Do firms benefit from high discount rates of customers who purchase complementary products?
I Ahmadi, B Skiera, A Lambrecht, F Heubrandner
EFL quarterly: an E-Finance Lab publication 2015 (2), 4-5, 2015
2015
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