Consumer stockpiling across cultures during the COVID-19 pandemic I Ahmadi, J Habel, M Jia, N Lee, S Wei Journal of International Marketing 30 (2), 28-37, 2022 | 62 | 2022 |
Congruency and users’ sharing on social media platforms: a novel approach for analyzing content I Ahmadi, A Waltenrath, C Janze Journal of advertising 52 (3), 369-386, 2023 | 20 | 2023 |
Consumer stockpiling under the impact of a global disaster: The evolution of affective and cognitive motives I Ahmadi, J Habel, M Jia, S Wei Journal of Business Research 142, 56-71, 2022 | 18 | 2022 |
Overwhelming targeting options: Selecting audience segments for online advertising I Ahmadi, N Abou Nabout, B Skiera, E Maleki, J Fladenhofer International Journal of Research in Marketing 41 (1), 24-40, 2024 | 13 | 2024 |
Time preferences and the pricing of complementary durables and consumables I Ahmadi, B Skiera, A Lambrecht, F Heubrandner International Journal of Research in Marketing 34 (4), 813-828, 2017 | 11 | 2017 |
Face/Off: The adverse effects of increased competition I Ahmadi Quantitative Marketing and Economics 21 (2), 183-279, 2023 | | 2023 |
How Do Unethical Consumers Judge Unethical Consumption? U Schaefer, S Wei, M Jia, I Ahmadi, J Habel Available at SSRN 4067315, 2022 | | 2022 |
Do firms benefit from high discount rates of customers who purchase complementary products? I Ahmadi, B Skiera, A Lambrecht, F Heubrandner EFL quarterly: an E-Finance Lab publication 2015 (2), 4-5, 2015 | | 2015 |