| Antecedents of hedonism affecting memorable tourism experience (MTE) leading to revisit intention in tourists AV Tiwari, N Bajpai, D Singh, V Vyas International Journal of Tourism Cities 8 (3), 588-602, 2022 | 34 | 2022 |
| The measurement model of novelty, memorable tourism experience and revisit intention in tourists AV Tiwari, N Bajpai, P Pandey Leisure/Loisir 48 (1), 103-121, 2024 | 7 | 2024 |
| The role of human emotions in memorable tourism experience and revisit intention AV Tiwari, N Bajpai, P Pandey Tourism & Management Studies 19 (1), 15-27, 2023 | 5 | 2023 |
| Enhancing customer purchase intention using cause-related marketing: a study of the Indian pharmaceutical sector PK Pandey, N Bajpai, AV Tiwari Journal of Nonprofit & Public Sector Marketing, 1-32, 2023 | 3 | 2023 |
| Factors affecting attitude and purchase intention towards cause-related marketing: A systematic literature review using TCCM approach PK Pandey, N Bajpai, AV Tiwari International Review on Public and Nonprofit Marketing 21 (2), 479-509, 2024 | 1 | 2024 |
| Examining the role of cause-related marketing in influencing the purchase intention of Indian customers in the FMCG sector: the role of attitude and cause involvement PK Pandey, N Bajpai, AV Tiwari British Food Journal 126 (3), 1121-1146, 2024 | | 2024 |
Prasant Kumar PandeySenior Research Fellow, ABV- Indian Institute of Information Technology and Management在 iiitm.ac.in 的电子邮件经过验证
Prasant Kumar PandeySenior Research Fellow, ABV- Indian Institute of Information Technology and Management在 iiitm.ac.in 的电子邮件经过验证