The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment S Sen, CB Bhattacharya, D Korschun Journal of the Academy of Marketing Science 34 (2), 158-166, 2006 | 2506 | 2006 |
Using corporate social responsibility to win the war for talent CB Bhattacharya, S Sen, D Korschun MIT Sloan management review 49, 2008 | 1698 | 2008 |
Strengthening stakeholder–company relationships through mutually beneficial corporate social responsibility initiatives CB Bhattacharya, D Korschun, S Sen Journal of Business ethics 85, 257-272, 2009 | 1586 | 2009 |
Corporate social responsibility, customer orientation, and the job performance of frontline employees D Korschun, CB Bhattacharya, SD Swain Journal of Marketing, 2014 | 811 | 2014 |
Stakeholder marketing: Beyond the four Ps and the customer CB Bhattacharya, D Korschun Journal of Public Policy & Marketing 27 (1), 113-116, 2008 | 310 | 2008 |
Leveraging corporate responsibility: The stakeholder route to maximizing business and social value CB Bhattacharya, S Sen, D Korschun Cambridge University Press, 2011 | 306 | 2011 |
How virtual corporate social responsibility dialogs generate value: A framework and propositions D Korschun, S Du Journal of Business Research 66 (9), 1494-1504, 2013 | 222 | 2013 |
A resource-based view of stakeholder marketing AJ Kull, JA Mena, D Korschun Journal of Business Research 69 (12), 5553-5560, 2016 | 213 | 2016 |
Consumers' perceptions of luxury brands’ CSR initiatives: An investigation of the role of status and conspicuous consumption C Amatulli, M De Angelis, D Korschun, S Romani Journal of Cleaner Production 194, 277-287, 2018 | 192 | 2018 |
Boundary Spanning Employees and Relationships with External Stakeholders: A Social Identity Approach D Korschun Academy of Management Review 40 (4), 611-629, 2015 | 181 | 2015 |
Taking a stand: Consumer responses when companies get (or don’t get) political D Korschun, H Rafieian, A Aggarwal, SD Swain Available at SSRN 2806476, 2019 | 96* | 2019 |
Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets T Wagner, D Korschun, CC Troebs Journal of Business Research 114, 385-394, 2020 | 82 | 2020 |
Emotional convergence in service relationships: the shared frontline experience of customers and employees AR Zablah, NJ Sirianni, D Korschun, DD Gremler, SE Beatty Journal of Service Research 20 (1), 76-90, 2017 | 68 | 2017 |
Marketing’s role in understanding political activity D Korschun, KD Martin, G Vadakkepatt Journal of public policy & marketing 39 (4), 378-387, 2020 | 66 | 2020 |
When and how does corporate social responsibility encourage customer orientation? D Korschun, C Bhattacharya, S Swain ESMT European School of Management and Technology, 2011 | 44* | 2011 |
What Really Drives Value in Corporate Responsibility CB Bhattacharya, S Sen McKinsey Quarterly, 2011 | 41 | 2011 |
Spillover of social responsibility associations in a brand portfolio W Wang, D Korschun Journal of Product & Brand Management 24 (6), 596-609, 2015 | 39 | 2015 |
Brand activism is here to stay: Here’s why D Korschun NIM Marketing Intelligence Review 13 (2), 10-17, 2021 | 37 | 2021 |
Using corporate social responsibility to strengthen employee and customer relationships D Korschun, CB Bhattacharya, S Sen ACR Asia-Pacific Advances, 2009 | 37 | 2009 |
When and how country reputation stimulates export volume BV Dimitrova, D Korschun, YV Yotov International Marketing Review 34 (3), 377-402, 2017 | 33 | 2017 |