| Gratitude versus entitlement: A dual process model of the profitability implications of customer prioritization HA Wetzel, M Hammerschmidt, AR Zablah Journal of Marketing 78 (2), 1-19, 2014 | 264 | 2014 |
| Can doing good lead to doing poorly? Firm value implications of CSR in the face of CSI I Lenz, HA Wetzel, M Hammerschmidt Journal of the Academy of Marketing Science 45, 677-697, 2017 | 169 | 2017 |
| Leveraging marketer-generated appeals in online brand communities: An individual user-level analysis WH Weiger, HA Wetzel, M Hammerschmidt Journal of Service Management 28 (1), 133-156, 2017 | 68 | 2017 |
| Don’t you dare push me: how persuasive social media tactics shape customer engagement WH Weiger, M Hammerschmidt, HA Wetzel Journal of the Association for Consumer Research 3 (3), 364-378, 2018 | 62 | 2018 |
| Building and leveraging sports brands: evidence from 50 years of German professional soccer HA Wetzel, S Hattula, M Hammerschmidt, HJ van Heerde Journal of the Academy of Marketing Science 46, 591-611, 2018 | 40 | 2018 |
| The perils of service contract divestment: When and why customers seek revenge and how it can be attenuated CM Haenel, HA Wetzel, M Hammerschmidt Journal of Service Research 22 (3), 301-322, 2019 | 38 | 2019 |
| Who’s pulling the strings? The motivational paths from marketer actions to user engagement in social media WH Weiger, HA Wetzel, M Hammerschmidt European Journal of Marketing 53 (9), 1808-1832, 2019 | 37 | 2019 |
| The burden of rank: The impact of preferred supplier status on excessive buyer requests M Hammerschmidt, HA Wetzel, TJ Arnold Industrial Marketing Management 71, 19-26, 2018 | 20 | 2018 |
| Gratitude and justice: Cross-functional effects in service dyads H Wetzel, HW Bierhoff, M Schmitt Journal of Applied Social Psychology 44 (1), 10-19, 2014 | 9 | 2014 |
| Integration als Garant erfolgreicher Markenkommunikation: Eine empirische Untersuchung im B-to-B-Markt HH Bauer, T Donnevert, H Wetzel, J Merkel B-to-B-Markenführung: Grundlagen–Konzepte–Best Practice, 613-634, 2010 | 8 | 2010 |
| Spotlight personnel: how hiring and turnover drive service performance versus demand C Eckert, HJ van Heerde, HA Wetzel, S Hattula Journal of Marketing Research 59 (4), 797-820, 2022 | 5 | 2022 |
| Handle with care! Service contract termination as a service delivery task H Wetzel, C Haenel, AC Hess European Journal of Marketing 56 (12), 3169-3196, 2022 | 4 | 2022 |
| Gratitude versus entitlement: An antagonistic process model of the profitability impact of customer prioritization HA Wetzel, M Hammerschmidt, AR Zablah Marketing in the Socially-Networked World: Challenges of Emerging, Stagnant …, 2012 | 4 | 2012 |
| Doing good after doing bad: Firm value implications of distinct corporate social responsibility engagements I Lenz, H Wetzel, M Hammerschmidt AMA Winter Educ. Conf. Proc 27, 2016 | 2 | 2016 |
| Kundenstatus im Vertrieb: Dos and Don’ts H Wetzel, S Klein, M Hammerschmidt Marketing Review St. Gallen 32, 80-88, 2015 | 2 | 2015 |
| Kundenpriorisierung im Business-to-Business Marketing: Eine Analyse aus Anbieter-und Kundenperspektive H Wetzel Springer Gabler, 2012 | 2 | 2012 |
| Serviceeffizienz aus Kundensicht als Erfolgsfaktor von elektronischen Dienstleistungen HH Bauer, H Wetzel, F Lammert, M Hammerschmidt, T Falk Dienstleistungsproduktivität: Management, Prozessgestaltung …, 2011 | 2 | 2011 |
| EXPRESS: Spotlight Personnel: How Hiring and Turnover Drive Service Performance versus Demand C Eckert, HJ van Heerde, HA Wetzel, S Hattula Journal of Marketing Research, 2021 | | 2021 |
| The Burden of Rank: The Impact of Preferred Supplier Status on Buyer Excessive Requests HA Wetzel, M Hammerschmidt | | 2017 |
| Signaling Quality Across Different Stages of the Organizational Life Cycle S Hattula, M Hammerschmidt, H Wetzel, HH Bauer The Sustainable Global Marketplace: Proceedings of the 2011 Academy of …, 2015 | | 2015 |
Maik HammerschmidtProfessor of Marketing and Innovation Management, University of Goettingen在 wiwi.uni-goettingen.de 的电子邮件经过验证
