| Smart talk: How organizations and consumers are embracing voice and chat assistants MP Taylor, K Jacobs, KVJ Subrahmanyam, B Abirami Technical report, Capgemini SE, 2019 | 11 | 2019 |
| Consumer products and retail: How sustainability is fundamentally changing consumer preferences K Jacobs, J Robey, K van Beaumont, C Lago, M Rietra, S Hewett, J Buvat, ... Paris: Capgemini Research Institute, 2020 | 9 | 2020 |
| Smart Stores—Rebooting the Retail Store through in-Store Automation T Bridges, K Jacobs, M Rietra, S Cherian, S Warner, J Buvat, M Slatter, ... Capgemini Research Institute, 2019 | 5 | 2019 |
| Role of Container Freight Stations in International Trade B Abirami, B Gayathri Indian Journal of Research 5, 194-196, 2016 | 3 | 2016 |
| Impact of Behavioural Retargeting on the Purchase Pattern of Customers B Abirami, M Rajan RESEARCH REVIEW International Journal of Multidisciplinary 7 (9), 01-06, 2022 | 1 | 2022 |
| Viewer’s Voyage Beyond the Screen: Embracing Film Tourism Experiences with Special Reference to the Oscar Winning Documentary “the Elephant Whisperers” B Abirami, M Rajan, A Antony International Conference on Business and Technology, 166-178, 2024 | | 2024 |
| Viewer's Voyage Beyond the Screen: Embracing Film Tourism Experiences with Special B Abirami, M Rajan, A Antony Navigating the Technological Tide: The Evolution and Challenges of Business …, 2024 | | 2024 |
| A Study on Consumers' Attitude and Satisfaction towards Branded Laptop in Coimbatore City B Abirami, M Akila Journal of Contemporary Research in Management 6 (2), 13, 2011 | | 2011 |
| UNDERSTANDING CONSUMER BEHAVIOR IN THE ELECTRONICS INDUSTRY: A COMPREHENSIVE REVIEW B Abirami, A Antony A MULTI-DIMENSIONAL PERSPECTIVE, 97, 0 | | |
| A Study of Customer Perception of Service Quality Towards Organized Branded Apparel Retail Outlets in Coimbatore City B Abirami Coimbatore, 0 | | |
| NURTURING HARMONY: HARNESSING NICHE TOURISM FOR SUSTAINABLE DEVELOPMENT WITH SPECIAL REFERENCE TO NILGIRIS DISTRICT B Abirami, M Rajan, A Antony | | |
| DEMONETIZATION: A COMPREHENSIVE REVIEW AND ANALYSIS B Abirami, A Antony, M Rajan | | |
| User Preference of OTT platforms Post Covid in Coimbatore City B Abirami, A Antony | | |
| JEWELS AND DESIRES: UNDERSTANDING CONSUMER BEHAVIOR IN THE ENCHANTING JEWELRY MARKET B Abirami, A Antony, M Rajan | | |
