| The ultimate co-creation: Leveraging customer input in business model innovation S Kim, M Bowen, X Wen AMS Review 9 (3), 339-356, 2019 | 14 | 2019 |
| Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success XH Wen, S Kim, M Bowen Journal of Business Research 156, 113510, 2023 | 6 | 2023 |
| A lure or a turn-off: social media reactions to business model innovation announcements M Bowen, XH Wen, S Kim Marketing letters, 1-21, 2022 | 4 | 2022 |
| Are crowdsourcing announcements signals of customer orientation? A comparison of consumer responses to product-versus communication-related campaigns X Wen, SS Atakan European Journal of Marketing 57 (5), 1407-1441, 2023 | 3 | 2023 |
| Retweet to donate? Cause-related marketing in the era of social medialization S Kim, M Bowen, X Wen European Journal of Marketing 58 (4), 1015-1046, 2024 | | 2024 |
| Effectiveness of Customer Involvement in New Product Development Xiaohan (Hannah) Wen Koç University, 2017 | | 2017 |
| Consumer Response to Different Types of Empowerment Campaign Announcements SS Atakan Asia-Pacific Advances in Consumer Research 2015, 98, 2015 | | 2015 |
