| On Islamic branding: brands as good deeds BA Alserhan Journal of Islamic marketing 1 (2), 101-106, 2010 | 509 | 2010 |
| Islamic branding: A conceptualization of related terms BA Alserhan Journal of Brand Management 18, 34-49, 2010 | 434 | 2010 |
| The principles of Islamic marketing BA Alserhan Routledge, 2017 | 427 | 2017 |
| Researching Muslim consumers: do they represent the fourth-billion consumer segment? B Ahmad Alserhan, Z Ahmad Alserhan Journal of Islamic Marketing 3 (2), 121-138, 2012 | 146 | 2012 |
| Employees' attitudes towards diversity in a non‐western context BA Alserhan, I Forstenlechner, A Al‐Nakeeb Employee Relations 32 (1), 42-55, 2009 | 90 | 2009 |
| The transparency of Islamic hotels:“Nice Islam” and the “self‐orientalizing” of Muslims? BA Alserhan, BP Wood, R Rutter, D Halkias, H Terzi, O Al Serhan International Journal of Tourism Research 20 (4), 475-487, 2018 | 72 | 2018 |
| Female immigrant entrepreneurs: The economic and social impact of a global phenomenon D Halkias, P Thurman, S Caracatsanis, N Harkiolakis CRC Press, 2016 | 58 | 2016 |
| Halal branding: a study of Muslim consumers perspective MY Ali, B Alserhan GIMAC Global Islamic Marketing Conference 2012, 2012 | 53 | 2012 |
| MEASURING LUXURY BRAND CONSUMPTION AND FEMALE CONSUMERS'RELIGIOSITY IN THE UAE BA Alserhan, MK Bataineh, D Halkias, M Komodromos Journal of Developmental Entrepreneurship 19 (02), 1450009, 2014 | 52 | 2014 |
| Theories of Islamic marketing BA Alserhan, OM Althawadi, AW Boulanouar International Journal of Islamic Marketing and Branding 1 (4), 297-304, 2016 | 48 | 2016 |
| The impact of the international crisis on the entrepreneurial intentions of refugees DHB Welsh, D Othman, B Alserhan, J Zeqiri, A Al-Madadha, V Ramadani International Journal of Entrepreneurial Behavior & Research 28 (3), 720-740, 2022 | 37 | 2022 |
| Naming businesses: names as drivers of brand value BA Alserhan, ZA Alserhan Competitiveness Review: An International Business Journal 22 (4), 329-342, 2012 | 32 | 2012 |
| Financial literacy programs and youth entrepreneurial attitudes: some insights from the Jordanian community NW Aljaouni, B Alserhan, K Gleason, J Zeqiri Journal of Enterprising Communities: People and Places in the Global Economy …, 2020 | 30 | 2020 |
| Assessing cross-national invariance of the three-component model of organizational commitment: A cross-country study of university faculty S Nandan, D Halkias, PW Thurman, M Komodromos, BA Alserhan, ... EuroMed Journal of Business 13 (3), 254-279, 2018 | 29 | 2018 |
| Desecularization, social identity, and consumer intention to purchase religious products J Zeqiri, B Alserhan, K Gleason, V Ramadani Technological Forecasting and Social Change 177, 121522, 2022 | 26 | 2022 |
| Expressing herself through brands: the Arab woman’s perspective BA Alserhan, D Halkias, AW Boulanouar, M Dayan, OA Alserhan Journal of Research in Marketing and Entrepreneurship 17 (1), 36-53, 2015 | 25 | 2015 |
| Branding employment related public policies: evidence from a non‐western context BA Alserhan Employee Relations 35 (4), 423-440, 2013 | 22 | 2013 |
| Islamic marketing: the birth of a new social science BA Alserhan Journal of Islamic Marketing 1 (1), 2010 | 22 | 2010 |
| An investigation into the antecedents of the export performance literature CM Sousa, BA Alserhan Competitive Paper, 28th EIBA Conference, Athens Unıversity of Economics and …, 2002 | 21 | 2002 |
| Propensity to bargain in marketing exchange situations: a comparative study B Bin Ahmad Alserhan European Journal of Marketing 43 (3/4), 350-363, 2009 | 16 | 2009 |
