| Young Chinese consumer decision making in buying green products: An application of theory of planned behavior with gender and price transparency MY Bhutto, F Zeng, YA Soomro, MA Khan Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (3), 599-619, 2019 | 83 | 2019 |
| Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan) MY Bhutto, M Ertz, YA Soomro, MAA Khan, W Ali Journal of Islamic Marketing 14 (6), 1488-1505, 2023 | 37 | 2023 |
| Investigating the role of ethical self-identity and its effect on consumption values and intentions to adopt green vehicles among generation Z MY Bhutto, MA Khan, M Ertz, H Sun Sustainability 14 (5), 3015, 2022 | 23 | 2022 |
| Antecedents of halal brand equity: a study of halal food sector of Malaysia MA Khan, SB Hashim, A Iqbal, MY Bhutto, G Mustafa Journal of Islamic Marketing 13 (9), 1858-1871, 2022 | 22 | 2022 |
| Chinese consumers’ purchase intention for organic meat: An extension of the theory of planned behaviour MY Bhutto, F Zeng, MA Khan, W Ali Asian Academy of Management Journal 27 (1), 155-174, 2022 | 10 | 2022 |
| Intellectual capital: a system thinking analysis in revamping the exchanging information in university-industry research collaboration AM Iqbal, N Kulathuramaiyer, AS Khan, J Abdullah, MA Khan Sustainability 14 (11), 6404, 2022 | 9 | 2022 |
| Factors affecting repurchase intention of organic food among generation Z (Evidence from developing economy) MY Bhutto, MA Khan, C Sun, S Hashim, HT Khan Plos one 18 (3), e0281527, 2023 | 8 | 2023 |
| The role of Halal brand relationship quality towards relational, utility value and Halal brand resonance MA Khan, SB Hashim, MY Bhutto International Journal of Business and Society 23 (1), 1-18, 2022 | 6 | 2022 |
| Factors affecting brand relationship quality of halal food and the mediating role of halal literacy MA Khan, S Hashim, MY Bhutto International Journal of Academic Research in Busines and Social Sciences 11 …, 2021 | 6 | 2021 |
| Interplay of eco-friendly factors and islamic religiosity towards recycled package products: A cross-cultural study Q Zhang, M Husnain, M Usman, MW Akhtar, S Ali, MA Khan, Q Abbas, ... Frontiers in Psychology 13, 840711, 2022 | 4 | 2022 |
Muhammad Yaseen Alias Sharjeel Bh...Shandong Jianzhu University, Jinan, China在 whu.edu.cn 的电子邮件经过验证
