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Ingrid Poncin
Ingrid Poncin
Professeur Marketing , UCL - LSM
在 uclouvain-mons.be 的电子邮件经过验证
标题
引用次数
引用次数
年份
The impact of “e-atmospherics” on physical stores
I Poncin, MSB Mimoun
Journal of Retailing and Consumer Services 21 (5), 851-859, 2014
3772014
The boundaries of gamification for engaging customers: Effects of losing a contest in online co-creation communities
T Leclercq, W Hammedi, I Poncin
Journal of interactive marketing 44 (1), 82-101, 2018
1992018
Case study—Embodied virtual agents: An analysis on reasons for failure
MSB Mimoun, I Poncin, M Garnier
Journal of Retailing and Consumer services 19 (6), 605-612, 2012
1922012
Ten years of value cocreation: An integrative review
T Leclercq, W Hammedi, I Poncin
Recherche et Applications en Marketing (English Edition) 31 (3), 26-60, 2016
1912016
The engagement process during value co-creation: Gamification in new product-development platforms
T Leclercq, I Poncin, W Hammedi
International Journal of Electronic Commerce 21 (4), 454-488, 2017
1582017
Uncovering the dark side of gamification at work: Impacts on engagement and well-being
W Hammedi, T Leclercq, I Poncin, L Alkire
Journal of Business Research 122, 256-269, 2021
1492021
Smart technologies and shopping experience: Are gamification interfaces effective? The case of the Smartstore
I Poncin, M Garnier, MSB Mimoun, T Leclercq
Technological Forecasting and Social Change 124, 320-331, 2017
1472017
A good deal online: The Impacts of acquisition and transaction value on E-satisfaction and E-loyalty
AF Audrain-Pontevia, G N’Goala, I Poncin
Journal of Retailing and Consumer Services 20 (5), 445-452, 2013
1372013
Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider
G Pleyers, I Poncin
Journal of Retailing and Consumer Services 57, 102175, 2020
1282020
Animated conversational agents and e-consumer productivity: The roles of agents and individual characteristics
MSB Mimoun, I Poncin, M Garnier
Information & Management 54 (5), 545-559, 2017
1262017
La mesure des réactions affectives en marketing: évaluation des principaux outils
C Derbaix, I Poncin
Recherche et Applications en Marketing (French Edition) 20 (2), 55-75, 2005
1222005
Inferring brand integrity from marketing communications: The effects of brand transparency signals in a consumer empowerment context
F Cambier, I Poncin
Journal of Business Research 109, 260-270, 2020
1002020
Opening the black box of gameful experience: Implications for gamification process design
T Leclercq, I Poncin, W Hammedi
Journal of Retailing and Consumer Services 52, 101882, 2020
992020
When gamification backfires: The impact of perceived justice on online community contributions
T Leclercq, I Poncin, W Hammedi, A Kullak, LD Hollebeek
Journal of Marketing Management 36 (5-6), 550-577, 2020
882020
A valued agent: How ECAs affect website customers' satisfaction and behaviors
MSB Mimoun, I Poncin
Journal of Retailing and Consumer Services 26, 70-82, 2015
792015
Dix ans de co-création de valeur: une revue intégrative
T Leclercq, W Hammedi, I Poncin
Recherche et Applications en Marketing (French Edition) 31 (3), 29-66, 2016
512016
Effects of digitalisation of organisations on internal audit activities and practices
N Betti, G Sarens, I Poncin
Managerial Auditing Journal 36 (6), 872-888, 2021
422021
The avatar in marketing: Synthesis, integrative framework and perspectives
M Garnier, I Poncin
Recherche et Applications en Marketing (English Edition) 28 (1), 85-115, 2013
382013
To Be or not to Be? Virtual Experience and Immersion on a 3D Commercial Web Site.
M Garnier, I Poncin
Advances in consumer research 37, 2010
312010
L’expérience sur un site de vente 3D. Le vrai, le faux et le virtuel: à la croisée des chemins 37
I Poncin, M Garnier
Revue management et avenir, 173-191, 2010
302010
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