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Vinitha V U
Vinitha V U
Amrita School of Business , Amrita Vishwa Vidyapeetham
在 cb.amrita.edu 的电子邮件经过验证
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引用次数
引用次数
年份
Biomorphic visual identity of a brand and its effects: a holistic perspective
VU Vinitha, DS Kumar, K Purani
Journal of Brand Management 28 (3), 272-290, 2021
232021
Building Brand Loyalty: Challenges in New Age Marketing
VU Vinitha
Advertising Age, The ICFAI University Press, April 2008, 2008
32008
Servicescapes and E-Servicescapes Design Issues in Emerging Markets: Imperatives, Challenges and Agenda Setting
DS Kumar, VU Vinitha
Services Marketing Issues in Emerging Economies, 1-13, 2020
22020
When logos seem human: Moderating role of dynamic imagery and product types on evaluations of anthropomorphized logos
DS Kumar, VU Vinitha
Indian Institute of Management Kozhikode Working papers, 2021
2021
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