| The Coronavirus crisis in B2B settings: Crisis uniqueness and managerial implications based on social exchange theory RM Cortez, WJ Johnston Industrial Marketing Management 88, 125-135, 2020 | 564 | 2020 |
| The future of B2B marketing theory: A historical and prospective analysis RM Cortez, WJ Johnston Industrial Marketing Management 66, 90-102, 2017 | 357 | 2017 |
| B2B market segmentation: A systematic review and research agenda RM Cortez, AH Clarke, PV Freytag Journal of Business Research 126, 415-428, 2021 | 91 | 2021 |
| A longitudinal study of B2B customer engagement in LinkedIn: The role of brand personality RM Cortez, AG Dastidar Journal of Business Research 145, 92-105, 2022 | 75 | 2022 |
| Revisiting the theory of business-to-business advertising RM Cortez, DI Gilliland, WJ Johnston Industrial Marketing Management 89, 642-656, 2020 | 58 | 2020 |
| Utilizing text-mining to explore consumer happiness within tourism destinations B Garner, C Thornton, AL Pawluk, RM Cortez, W Johnston, C Ayala Journal of Business Research 139, 1366-1377, 2022 | 53 | 2022 |
| Marketing role in B2B settings: evidence from advanced, emerging and developing markets R Mora Cortez, WJ Johnston Journal of Business & Industrial Marketing 34 (3), 605-617, 2019 | 46 | 2019 |
| Managing the content of LinkedIn posts: Influence on B2B customer engagement and sales? RM Cortez, WJ Johnston, AG Dastidar Journal of Business Research 155, 113388, 2023 | 39 | 2023 |
| Needed B2B marketing capabilities: Insights from the USA and emerging Latin America RM Cortez, WJ Johnston International Business Review 27 (3), 594-609, 2018 | 39 | 2018 |
| Cultivating organizational wisdom for value innovation R Mora Cortez, WJ Johnston Journal of Business & Industrial Marketing 34 (6), 1171-1182, 2019 | 38 | 2019 |
| Unit pricing and its implications for B2B marketing research WJ Johnston, RM Cortez Industrial Marketing Management 69, 32-39, 2018 | 27 | 2018 |
| Prioritizing B2B marketing capabilities: Crossvergence in advanced and emerging economies RM Cortez, P Hidalgo Industrial Marketing Management 105, 422-438, 2022 | 23 | 2022 |
| The buying center concept as a milestone in industrial marketing: Review and research agenda P Cabanelas, RM Cortez, J Charterina Industrial Marketing Management 108, 65-78, 2023 | 22 | 2023 |
| Driving participation and investment in B2B trade shows: The organizer view RM Cortez, WJ Johnston, S Gopalakrishna Journal of Business Research 142, 1092-1105, 2022 | 17 | 2022 |
| Trade show networks, trust and organizational learning: the effect of network ties H Bettis-Outland, R Mora Cortez, WJ Johnston Journal of Business & Industrial Marketing 36 (12), 2165-2175, 2021 | 14 | 2021 |
| How to recover B2B relationships after a failed online reverse auction R Mora Cortez, WJ Johnston Journal of Business & Industrial Marketing 35 (3), 551-563, 2020 | 12 | 2020 |
| B2B marketing renaissance in business schools R Mora Cortez Journal of Business & Industrial Marketing 34 (8), 1839-1849, 2019 | 11 | 2019 |
| A new model for measuring salesperson lifetime value P Farías, E Torres, R Mora Cortez Journal of Business & Industrial Marketing 32 (2), 274-281, 2017 | 10 | 2017 |
| “Good Times–Bad Times”–Relationship marketing through business cycles RM Cortez, WJ Johnston, M Ehret Journal of Business Research 165, 114063, 2023 | 8 | 2023 |
| Restoring ecosystem brands: The role of sustainability-led innovation RM Cortez, PV Freytag, MB Ingstrup Industrial Marketing Management 105, 79-93, 2022 | 8 | 2022 |
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State University在 gsu.edu 的电子邮件经过验证
