| Ambiguity aversion in the long run: Repeated decisions under risk and uncertainty HH Liu, AM Colman Journal of Economic Psychology 30 (3), 277-284, 2009 | 90 | 2009 |
| CEO succession in family firms: Stewardship perspective in the pre-succession context YM Chen, HH Liu, YK Yang, WH Chen Journal of Business Research 69 (11), 5111-5116, 2016 | 82 | 2016 |
| The effects of promotional frames of sales packages on perceived price increases and repurchase intentions HH Liu, HY Chou International Journal of research in Marketing 32 (1), 23-33, 2015 | 74 | 2015 |
| A rational normative model of international expansion: Strategic intent perspective, market positions, and founder CEOs/family-successor CEOs YM Chen, HH Liu, YT Ni, MF Wu Journal of Business Research 68 (7), 1539-1543, 2015 | 53 | 2015 |
| Analysis of a new visual marketing craze: The effect of LINE sticker features and user characteristics on download willingness and product purchase intention SF Liu, HH Liu, JH Chang, HN Chou Asia Pacific Management Review 24 (3), 263-277, 2019 | 44 | 2019 |
| Customer benefits and value creation in streaming services marketing: a managerial cognitive capability approach YM Chen, HH Liu, YC Chiu Psychology & Marketing 34 (12), 1101-1108, 2017 | 42 | 2017 |
| Sales framing, mental accounting, and discount assignments HH Liu, YY Chiu Asia Pacific Management Review 20 (4), 201-209, 2015 | 38 | 2015 |
| A preemptive power to offensive patent litigation strategy: Value creation, transaction costs and organizational slack YM Chen, HH Liu, YS Liu, HT Huang Journal of Business Research 69 (5), 1634-1638, 2016 | 37 | 2016 |
| Information format‐option characteristics compatibility and the compromise effect CC Chang, HH Liu Psychology & Marketing 25 (9), 881-900, 2008 | 35 | 2008 |
| Relationship type, perceived trust, and ambiguity aversion HH Liu, JH Chang Marketing letters 28, 255-266, 2017 | 32 | 2017 |
| Impact of regulatory focus on ambiguity aversion HH Liu Journal of Behavioral Decision Making 24 (4), 412-430, 2011 | 31 | 2011 |
| Payment formats and hedonic consumption HH Liu, HY Chou Psychology & Marketing 37 (11), 1586-1600, 2020 | 27 | 2020 |
| Which is the compromise option? Information format and task format as determinants CC Chang, HH Liu Journal of Behavioral Decision Making 21 (1), 59-75, 2008 | 27 | 2008 |
| The effects of promotional package frames and price strategies on inaction inertia HH Liu, HY Chou Psychology & Marketing 36 (3), 214-228, 2019 | 25 | 2019 |
| How promotional frames affect upgrade intentions HH Liu Journal of Economic Psychology 39, 237-248, 2013 | 25 | 2013 |
| Promotional formats and inaction inertia HH Liu, HY Chou Journal of Economic Psychology 66, 22-32, 2018 | 21 | 2018 |
| The selection of freebies and the preference for freebie promotions—A perspective on item characteristics HH Liu, HY Chou Journal of Behavioral Decision Making 30 (2), 420-434, 2017 | 20 | 2017 |
| Reputation for toughness and anti-dumping rebuttals: competitive rivalry, perceived benefits, and stage of the product life cycle YM Chen, HH Liu, HY Wu Journal of Business Research 69 (6), 2145-2150, 2016 | 20 | 2016 |
| Information-and rivalry-based perspectives on reactive patent litigation strategy YM Chen, YT Ni, HH Liu, YM Teng Journal of Business Research 68 (4), 788-792, 2015 | 17 | 2015 |
| Do longer or shorter budget temporal frames matter? Numerosity effects, mental budgets, and purchase intentions HH Liu, HY Chou Journal of Marketing Theory and Practice 24 (4), 422-441, 2016 | 14 | 2016 |
Yi-Min ChenNational University of Kaohsiung在 go.nuk.edu.tw 的电子邮件经过验证
Yi-Min ChenNational University of Kaohsiung在 go.nuk.edu.tw 的电子邮件经过验证
Andrew M. ColmanUniversity of Leicester在 le.ac.uk 的电子邮件经过验证
Ying-Feng KuoNational University of Kaohsiung在 nuk.edu.tw 的电子邮件经过验证