| Why the Bass model fits without decision variables FM Bass, TV Krishnan, DC Jain Marketing science 13 (3), 203-223, 1994 | 1313 | 1994 |
| The impact of consumer internet experience on channel preference and usage intentions across the different stages of the buying process RT Frambach, HCA Roest, TV Krishnan Journal of interactive marketing 21 (2), 26-41, 2007 | 505 | 2007 |
| Optimal pricing strategy for new products TV Krishnan, FM Bass, DC Jain Management science 45 (12), 1650-1663, 1999 | 313 | 1999 |
| Impact of a late entrant on the diffusion of a new product/service TV Krishnan, FM Bass, V Kumar Journal of marketing research 37 (2), 269-278, 2000 | 277 | 2000 |
| Multinational diffusion models: An alternative framework V Kumar, TV Krishnan Marketing Science 21 (3), 318-330, 2002 | 229 | 2002 |
| Modeling the marketing-mix influence in new-product diffusion FM Bass, D Jain, T Krishnan New-product diffusion models, 99-122, 2000 | 153 | 2000 |
| Evolutionary estimation of macro-level diffusion models using genetic algorithms: An alternative to nonlinear least squares R Venkatesan, TV Krishnan, V Kumar Marketing Science 23 (3), 451-464, 2004 | 135 | 2004 |
| Optimal dynamic advertising policy for new products TV Krishnan, DC Jain Management Science 52 (12), 1957-1969, 2006 | 119 | 2006 |
| Research Note—Customer Loyalty Programs: Are They Profitable? SS Singh, DC Jain, TV Krishnan Management science 54 (6), 1205-1211, 2008 | 107 | 2008 |
| Guaranteed profit margins: A demonstration of retailer power TV Krishnan, H Soni International Journal of Research in Marketing 14 (1), 35-56, 1997 | 92 | 1997 |
| Consistent assortment provision and service provision in a retail environment T Krishan, K Koelemeijer, R Rao Marketing Science 21 (1), 54-73, 2002 | 42 | 2002 |
| Double couponing and retail pricing in a couponed product category TV Krishnan, RC Rao Journal of Marketing Research 32 (4), 419-432, 1995 | 33 | 1995 |
| To retain? To upgrade? The effects of direct mail on regular donation behavior SA Thomas, S Feng, TV Krishnan International Journal of Research in Marketing 32 (1), 48-63, 2015 | 26 | 2015 |
| The multiple roles of interpersonal communication in new product growth TV Krishnan, S Seetharaman, D Vakratsas International Journal of Research in Marketing 29 (3), 292-305, 2012 | 24 | 2012 |
| International diffusion of new products TV Krishnan, AT Suman The sage handbook of international marketing, 325-345, 2009 | 17 | 2009 |
| To push for stardom or not: A rookie’s dilemma in the Tamil movie industry TV Krishnan, AM Sakkthivel IIMB Management Review 22 (3), 80-92, 2010 | 8 | 2010 |
| A flexible class of purchase incidence models TV Krishnan, S Seetharaman Review of Marketing Science Working Paper, 2002 | 7 | 2002 |
| Peak sales time prediction in new product sales: Can a product manager rely on it? TV Krishnan, S Feng, DC Jain Journal of Business Research 165, 114054, 2023 | 6 | 2023 |
| Contract length determination in the B2B service industry: Role of economic factors, business relationship, and learning S Feng, TV Krishnan Journal of Service Research 25 (3), 422-439, 2022 | 5 | 2022 |
| Modeling the demand and supply in a new B2B-upstream market using a knowledge updating process TV Krishnan, S Feng, T Beebe International Journal of Forecasting 27 (4), 1160-1177, 2011 | 4 | 2011 |
V. KumarDistinguished Term Professor, and Senior Fellow, Indian School of Business在 isb.edu 的电子邮件经过验证
