| Is marketing agility important for emerging market firms in advanced markets? H Khan International Business Review 29 (5), 101733, 2020 | 133 | 2020 |
| The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets: The moderating role of competitive … H Khan, Z Khan International Business Review 30 (6), 101860, 2021 | 55 | 2021 |
| Entrepreneurs’ learning from business failures: An emerging market perspective J Amankwah‐Amoah, Z Khan, SE Ifere, RB Nyuur, H Khan British Journal of Management 33 (4), 1735-1756, 2022 | 39 | 2022 |
| Localising the packaging of foreign food brands: a case of Muslim consumers in Pakistan H Khan, R Lee, L Lockshin Journal of Product & Brand Management 24 (4), 386-398, 2015 | 31 | 2015 |
| Do ethnic cues improve advertising effectiveness for ethnic consumers? H Khan, R Lee, L Lockshin Australasian Marketing Journal 23 (3), 218-226, 2015 | 29 | 2015 |
| Does packaging influence taste and quality perceptions across varying consumer demographics? H Khan, R Lee Food Quality and Preference 84, 103932, 2020 | 28 | 2020 |
| International open innovation and international market success: an empirical study of emerging market small and medium-sized enterprises N Zahoor, Z Khan, A Arslan, H Khan, SY Tarba International Marketing Review 39 (3), 755-782, 2021 | 26 | 2021 |
| Integration of outside-in and inside-out entrepreneurial marketing capabilities, marketing agility and resources for entrepreneurial firm performance H Khan, F Mavondo, N Zahoor International Journal of Entrepreneurial Behavior & Research, 2022 | 25 | 2022 |
| Responsible innovation in emerging markets’ SMEs: The role of alliance learning and absorptive capacity N Zahoor, H Khan, Z Khan, P Akhtar Asia Pacific Journal of Management, 1-35, 2022 | 23 | 2022 |
| Social impact through family firms’ interorganizational relationships within a community and a cooperative: An embedded view of stewardship E Hadjielias, M Christofi, D Vrontis, H Khan Journal of Business Research 139, 584-601, 2022 | 23 | 2022 |
| New product performance implications of ambidexterity in strategic marketing foci: a case of emerging market firms H Khan, S Freeman, R Lee Journal of Business & Industrial Marketing 36 (3), 390-399, 2021 | 23 | 2021 |
| Mere association of product image and travel destination R Lee, H Khan, S Bellman Annals of Tourism Research 86, 103062, 2021 | 22 | 2021 |
| The effects of packaging localisation of Western brands in non-Western emerging markets H Khan, R Lee, L Lockshin Journal of Product & Brand Management 26 (6), 589-599, 2017 | 22 | 2017 |
| When is it necessary to localise product packaging? H Khan, L Lockshin, R Lee, A Corsi Journal of Consumer Marketing 34 (5), 373-383, 2017 | 22 | 2017 |
| Entrepreneurial alertness and business model innovation in dynamic markets: international performance implications for SMEs YK Lew, N Zahoor, F Donbesuur, H Khan R&D Management 53 (2), 224-243, 2023 | 21 | 2023 |
| A sociolinguistic perspective of the effects of packaging in bilingual markets H Khan, R Lee Journal of Brand Management 27 (2), 130-142, 2020 | 21 | 2020 |
| Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic H Khan International Marketing Review 40 (5), 1035-1053, 2023 | 19 | 2023 |
| Narrowing the Feedback Gap: Examining Student Engagement with Personalized and Actionable Feedback Messages. H Iraj, A Fudge, H Khan, M Faulkner, A Pardo, V Kovanovic Journal of Learning Analytics 8 (3), 101-116, 2021 | 18 | 2021 |
| Effects of personal dispositions, familiarity and consumption situation on Western brands’ packaging H Khan Journal of Consumer Marketing 36 (6), 715-727, 2019 | 17 | 2019 |
| Race for market share gains: How emerging market and advanced economy MNEs perform in each other’s turf KSL Ozkan, H Khan, S Deligonul, S Yeniyurt, QC Gu, E Cavusgil, S Xu Journal of Business Research 150, 208-222, 2022 | 16 | 2022 |
Zaheer KhanProfessor in Strategy & International Business, University of Aberdeen, UK在 abdn.ac.uk 的电子邮件经过验证
