| Social media in B2B sales: why and when does salesperson social media usage affect salesperson performance? M Bowen, C Lai-Bennejean, A Haas, D Rangarajan Industrial Marketing Management 96, 166-182, 2021 | 62 | 2021 |
| Effect of perceived crisis response on consumers' behavioral intentions during a company scandal–an intercultural perspective M Bowen, J Freidank, S Wannow, M Cavallone Journal of International Management 24 (3), 222-237, 2018 | 37 | 2018 |
| The ultimate co-creation: Leveraging customer input in business model innovation S Kim, M Bowen, X Wen AMS Review 9 (3), 339-356, 2019 | 12 | 2019 |
| Neue Medien im Vertrieb–State of the Art und Potenziale A Haas, M Bowen Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in …, 2016 | 9 | 2016 |
| The role of ethics in business-to-business marketing: An exploratory review and research agenda A Anand, M Bowen, AJ Spivack, SR Vessal, D Rangarajan Industrial Marketing Management 115, 421-438, 2023 | 8 | 2023 |
| To be or not to be: a review of the (un) ethical salespeople literature A Anand, M Bowen, D Rangarajan Journal of Business & Industrial Marketing 38 (9), 1837-1851, 2023 | 5 | 2023 |
| Doing good by sharing messages: An investigation of “You Share, We Donate” campaigns and how they can attain viral success XH Wen, S Kim, M Bowen Journal of Business Research 156, 113510, 2023 | 4 | 2023 |
| A lure or a turn-off: social media reactions to business model innovation announcements M Bowen, XH Wen, S Kim Marketing letters, 1-21, 2022 | 4 | 2022 |
| An Italian perspective of “Dieselgate” related to Volkswagen’s brand image M Cavallone, J Freidank, M Bowen, E Ubiali Marketing Management 21 (3-4), 267-290, 2016 | 2 | 2016 |
| Sales force financial compensation–a review and synthesis of the literature M Bowen, A Haas, I Hofmann Journal of Personal Selling & Sales Management, 1-24, 2023 | 1 | 2023 |
| Neue Medien im Vertrieb–State of the Art und Potenziale M Bowen, A Haas Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in …, 2023 | 1 | 2023 |
| Effects of Severity and Knowledge of a Scandal on the Perceived Ethical Behavior and Attitude towards a Company–An Intercultural Perspective on CSR Management M Bowen, J Freidank, S Wannow, M Cavallone Excellence in Services: 21th International Conference, 83-103, 2018 | 1 | 2018 |
| Social-Media-Kompetenz: Der vergessene Erfolgsfaktor im modernen Vertrieb M Bowen, A Haas Marketing Review St. Gallen 32, 54-61, 2015 | 1 | 2015 |
| Strategic renewal during crises-A pragmatist proposition for multinational enterprises in a globalized world A Anand, SK Singh, M Bowen, D Rangarajan Journal of International Management 30 (3), 101134, 2024 | | 2024 |
| Retweet to donate? Cause-related marketing in the era of social medialization S Kim, M Bowen, X Wen European Journal of Marketing 58 (4), 1015-1046, 2024 | | 2024 |
| Digitale Vertriebsmodelle M Bowen, A Haas Digitalisierung im Vertrieb: Strategien zum Einsatz neuer Technologien in …, 2023 | | 2023 |
| Human Capital, Network Capital, and Systems Capital: The Three Pillars of Sales Enablement Strategy M Bowen, D Rangarajan, T Kaski Sales Enablement als Fundament des Vertriebserfolgs: Innovative Ansätze aus …, 2022 | | 2022 |
| Four Essays on Current Topics in Marketing and Sales M Bowen Justus-Liebig-Universität Gießen, 2018 | | 2018 |
| The Secrets of Social Media in Salesperson Performance M Bowen, C Lai-Bennejean, A Haas, D Rangarajan Report Research, 18, 0 | | |
| Sequencing of Sales Channels in Customer Purchase Processes. How Different Interaction Modes affect Customer Perceptions. M Haupt, M Bowen, A Haas, J Freidank | | |
