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Mukul Dev Surira
Mukul Dev Surira
Research Scholar, School of Management Studies, Cochin University of Science and Technology
在 cusat.ac.in 的电子邮件经过验证
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Flipping the script: how awareness of positive consequences outweigh negative in encouraging tourists’ environmentally responsible behavior?
M Sajid, KA Zakkariya, MD Surira, M Peethambaran
Journal of Sustainable Tourism 32 (7), 1350-1369, 2024
52024
Breaking the mold with effective communication: how social initiatives enhance a brand's social perception and catalyze pro-environmental and purchase intentions
MD Surira, KA Zakkariya, M Sajid
Asia Pacific Journal of Marketing and Logistics 36 (3), 678-696, 2024
22024
Pedaling towards sustainability: a mixed-method study of the drivers and barriers to bike-sharing adoption
M Sajid, V Midhun, KA Zakkariya, MD Surira, KP Vishnu
Management of Environmental Quality: An International Journal 34 (6), 1580-1606, 2023
22023
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