| The hierarchical model of market entry modes Y Pan, DK Tse Journal of international business studies 31, 535-554, 2000 | 1251 | 2000 |
| High‐versus low‐context culture: A comparison of Chinese, Korean, and American cultures D Kim, Y Pan, HS Park Psychology & Marketing 15 (6), 507-521, 1998 | 761 | 1998 |
| How MNCs choose entry modes and form alliances: The China experience DK Tse, Y Pan, KY Au Journal of international business studies 28, 779-805, 1997 | 531 | 1997 |
| Influences on foreign equity ownership level in joint ventures in China Y Pan Journal of International Business Studies 27, 1-26, 1996 | 491 | 1996 |
| The effect of regulative and normative distances on MNE ownership and expatriate strategies D Xu, Y Pan, PW Beamish MIR: Management international review, 285-307, 2004 | 468 | 2004 |
| The impact of order and mode of market entry on profitability and market share Y Pan, S Li, DK Tse Journal of International Business Studies 30, 81-103, 1999 | 432 | 1999 |
| Financial performance and survival of multinational corporations in China Y Pan, PSK Chi Strategic Management Journal 20 (4), 359-374, 1999 | 418 | 1999 |
| Language and consumer memory: The impact of linguistic differences between Chinese and English BH Schmitt, Y Pan, NT Tavassoli Journal of consumer research 21 (3), 419-431, 1994 | 393 | 1994 |
| Managing corporate and brand identities in the Asia-Pacific region BH Schmitt, Y Pan California Management Review 36 (4), 32-48, 1994 | 349 | 1994 |
| Timing of entry in international market: An empirical study of US Fortune 500 firms in China V Gaba, Y Pan, GR Ungson Journal of international business studies 33, 39-55, 2002 | 265 | 2002 |
| Context effects, new brand entry, and consideration sets DR Lehmann, Y Pan Journal of Marketing Research 31 (3), 364-374, 1994 | 252 | 1994 |
| Firms’ FDI ownership: The influence of government ownership and legislative connections Y Pan, L Teng, AB Supapol, X Lu, D Huang, Z Wang Journal of International Business Studies 45, 1029-1043, 2014 | 196 | 2014 |
| Language and brand attitudes: Impact of script and sound matching in Chinese and English Y Pan, B Schmitt Journal of consumer psychology 5 (3), 263-277, 1996 | 183 | 1996 |
| The influence of new brand entry on subjective brand judgments Y Pan, DR Lehmann Journal of Consumer Research 20 (1), 76-86, 1993 | 168 | 1993 |
| Equity ownership in international joint ventures: The impact of source country factors Y Pan Journal of International Business Studies 33, 375-384, 2002 | 149 | 2002 |
| The pace of MNEs’ sequential entries: Cumulative entry experience and the dynamic process GY Gao, Y Pan Journal of International Business Studies 41, 1572-1580, 2010 | 135 | 2010 |
| The inflow of foreign direct investment to China: the impact of country-specific factors Y Pan Journal of Business research 56 (10), 829-833, 2003 | 133 | 2003 |
| Cooperative strategies between foreign firms in an overseas country Y Pan, DK Tse Journal of International Business Studies 27, 929-946, 1996 | 117 | 1996 |
| Performance of domestic and foreign-invested enterprises in China D Xu, Y Pan, C Wu, B Yim Journal of World Business 41 (3), 261-274, 2006 | 115 | 2006 |
| The formation of Japanese and US equity joint ventures in China Y Pan Strategic Management Journal 18 (3), 247-254, 1997 | 110 | 1997 |
