The influence of the management team's international experience on the internationalization behaviors of SMEs AR Reuber, E Fischer Journal of international business studies 28, 807-825, 1997 | 1867 | 1997 |
How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? AN Smith, E Fischer, C Yongjian Journal of interactive marketing 26 (2), 102-113, 2012 | 1813 | 2012 |
A theoretical overview and extension of research on sex, gender, and entrepreneurship EM Fischer, AR Reuber, LS Dyke Journal of business venturing 8 (2), 151-168, 1993 | 1657 | 1993 |
Social interaction via new social media:(How) can interactions on Twitter affect effectual thinking and behavior? E Fischer, AR Reuber Journal of business venturing 26 (1), 1-18, 2011 | 1341 | 2011 |
More than a labor of love: Gender roles and Christmas gift shopping E Fischer, SJ Arnold Journal of consumer research 17 (3), 333-345, 1990 | 1089 | 1990 |
Frustrated fatshionistas: An institutional theory perspective on consumer quests for greater choice in mainstream markets D Scaraboto, E Fischer Journal of Consumer Research 39 (6), 1234-1257, 2013 | 862 | 2013 |
Hermeneutics and consumer research SJ Arnold, E Fischer Journal of consumer research 21 (1), 55-70, 1994 | 807 | 1994 |
Qualitative consumer and marketing research RW Belk SAGE Publications Ltd, 2012 | 767 | 2012 |
Feminist thought: Implications for consumer research JM Bristor, E Fischer Journal of consumer research 19 (4), 518-536, 1993 | 561 | 1993 |
Sex, gender identity, gender role attitudes, and consumer behavior E Fischer, SJ Arnold Psychology & Marketing 11 (2), 163-182, 1994 | 549 | 1994 |
Understanding the consequences of founders' experience AR Reuber, E Fischer Journal of Small Business Management 37 (2), 30, 1999 | 528 | 1999 |
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing ML Wei, E Fischer, KJ Main Journal of Public Policy & Marketing 27 (1), 34-44, 2008 | 505 | 2008 |
Refashioning a field? Connected consumers and institutional dynamics in markets PY Dolbec, E Fischer Journal of Consumer Research 41 (6), 1447-1468, 2015 | 421 | 2015 |
The good, the bad, and the unfamiliar: The challenges of reputation formation facing new firms E Fischer, R Reuber Entrepreneurship theory and practice 31 (1), 53-75, 2007 | 418 | 2007 |
Support for rapid‐growth firms: a comparison of the views of founders, government policymakers, and private sector resource providers E Fischer, AR Reuber Journal of small business management 41 (4), 346-365, 2003 | 417 | 2003 |
An inter-industry examination of the impact of owner experience on firm performance LS Dyke, EM Fischer, AR Reuber Journal of small business management 30 (4), 72, 1992 | 397 | 1992 |
International entrepreneurship in internet-enabled markets AR Reuber, E Fischer Journal of Business venturing 26 (6), 660-679, 2011 | 347 | 2011 |
Things fall apart: The dynamics of brand audience dissipation MA Parmentier, E Fischer Journal of Consumer Research 41 (5), 1228-1251, 2015 | 283 | 2015 |
Positioning person brands in established organizational fields MA Parmentier, E Fischer, AR Reuber Journal of the academy of marketing science 41, 373-387, 2013 | 280 | 2013 |
Online entrepreneurial communication: Mitigating uncertainty and increasing differentiation via Twitter E Fischer, AR Reuber Journal of Business Venturing 29 (4), 565-583, 2014 | 266 | 2014 |