| Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product D Ozretic-Dosen, V Skare, Z Krupka Journal of Business Research 60 (2), 130-136, 2007 | 190 | 2007 |
| Osnove međunarodog marketinga J Previšić, Đ Ozretić Došen | 80 | 2000 |
| Impact of perceived brand name origin on fashion brand’s perceived luxury Z Krupka, D Ozretic-Dosen, J Previsic Acta Polytechnica Hungarica 11 (3), 153-166, 2014 | 45 | 2014 |
| Are consumers always greener on the other side of the fence? Factors that influence green purchase intentions–the context of croatian and swedish consumers B Dropulić, Z Krupka Market-Tržište 32 (Special Issue), 99-113, 2020 | 26 | 2020 |
| The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas D Ozretic-Dosen, J Previsic, Z Krupka, V Skare, T Komarac International journal of culture, tourism and hospitality research 12 (3 …, 2018 | 23 | 2018 |
| Osnove marketinga T Vranešević, Đ Ozretić Došen, J Pavičić, S Piri Rajh, D Sinčić Ćorić, ... | 17 | 2021 |
| Važnost identiteta snažne marke u stvaranju lojalnosti i povjerenja potrošača Z Krupka, A Škvorc Zbornik ekonomskog fakulteta u Zagrebu 12 (1), 113-125, 2014 | 16 | 2014 |
| Importance of country-of-origin on different product categories purchase decision Z Krupka, D Arežina Marketing of Scientific and Research Organizations 26 (4), 35-54, 2017 | 11 | 2017 |
| Student customer experience: a systematic literature review B Dropulić, Z Krupka, G Vlašić Management: Journal of Contemporary Management Issues 26 (2), 211-228, 2021 | 10 | 2021 |
| Antecedents of brand management adaptation/standardization and its influence on firms’ performance Z Krupka, D Ozretic-Dosen, J Previsic Engineering Economics 28 (3), 334-346, 2017 | 9 | 2017 |
| Odrednice imidža zemlje: imidž Kanade u Republici Hrvatskoj Đ Ozretić Došen, V Škare, Z Krupka Market-Tržište 19 (2), 173-188, 2007 | 8 | 2007 |
| Brand equity in a digital age: systematic literature review B Dropulić Ekonomska misao i praksa 31 (1), 277-302, 2022 | 7 | 2022 |
| Utjecaj proširenja marke na osobnost roditeljske marke Z Krupka, A Butara Zbornik Ekonomskog fakulteta u Zagrebu 14 (1), 87-102, 2016 | 6 | 2016 |
| Jesu li potrošači uvijek “zeleniji” s druge strane ograde? Čimbenici koji utječu na namjeru “zelene” kupovine–kontekst hrvatskih i švedskih potrošača B Dropulić, Z Krupka Market-Tržište 32 (Special Issue), 99-113, 2020 | 5 | 2020 |
| Star marketer’s impact on the market strategy choice V Goran, JF Hair, Z Krupka Management: Journal of Contemporary Management Issues 22 (2), 1-13, 2017 | 4 | 2017 |
| School principals, environments and stakeholders: The blessings and heresies of market organization J Pavičić, N Alfirević, G Vlašić, Z Krupka, BK Miočić School effectiveness and educational management: Towards a South-Eastern …, 2016 | 4 | 2016 |
| ISTRAZIVANJE STAVOVA LOHAS SEGMENTA PREMA ZELENIM MARKAMA/ANALYSIS OF THE LOHAS CONSUMER SEGMENT ATTITUDES WITH REGARD TO GREEN BRANDS Z Krupka, D Kelecic Trziste= Market 23 (2), 247, 2011 | 4 | 2011 |
| The country of origin as a factor in product quality perception Z Krupka, M Malogorski Zbornik Ekonomskog fakulteta u Zagrebu 19 (1), 243-259, 2021 | 3 | 2021 |
| STAR MARKETER'S IMPACT ON THE MARKET STRATEGY CHOICE G Vlasic, J Hair, Z Krupka Management-Journal of Contemporary Management Issues 22 (2), 1-13, 2017 | 3 | 2017 |
| Trust and organizational resilience I Otola, M Grabowska, Z Krupka Taylor & Francis, 2023 | 2 | 2023 |
