| Presence in virtual golf simulators: The effects of presence on perceived enjoyment, perceived value, and behavioral intention HG Lee, S Chung, WH Lee New media & society 15 (6), 930-946, 2013 | 184 | 2013 |
| Visual CSR messages and the effects of emotional valence and arousal on perceived CSR motives, attitude, and behavioral intentions S Chung, SY Lee Communication Research 46 (7), 926-947, 2019 | 70 | 2019 |
| Emotion and multimedia learning: an investigation of the effects of valence and arousal on different modalities in an instructional animation S Chung, J Cheon, KW Lee Instructional Science 43, 545-559, 2015 | 55 | 2015 |
| Does segmenting principle counteract modality principle in instructional animation? J Cheon, S Crooks, S Chung British Journal of Educational Technology 45 (1), 56-64, 2014 | 53 | 2014 |
| Motivated processing of peripheral advertising information in video games S Chung, JV Sparks Communication Research 43 (4), 518-541, 2016 | 41 | 2016 |
| Emotional design of multimedia learning using background images with motivational cues S Chung, J Cheon Journal of Computer Assisted Learning 36 (6), 922-932, 2020 | 34 | 2020 |
| An investigation of the effects of different types of activities during pauses in a segmented instructional animation J Cheon, S Chung, SM Crooks, J Song, J Kim Journal of Educational Technology & Society 17 (2), 296-306, 2014 | 31 | 2014 |
| Effects of emotional visuals and company–cause fit on memory of CSR information SY Lee, S Chung Public Relations Review 44 (3), 353-362, 2018 | 26 | 2018 |
| The roles of attitudinal perceptions and cognitive achievements in a serious game J Cheon, S Chung, S Lee Journal of Educational Computing Research 52 (1), 3-25, 2015 | 18 | 2015 |
| The effects of psychobiological motivational traits on memory of in‐game advertising messages JV Sparks, S Chung Psychology & Marketing 33 (1), 60-68, 2016 | 16 | 2016 |
| An investigation of the effects of a graphic organizer in an online serious game on learning outcomes and attitudinal perceptions J Cheon, S Chung, J Song, Y Kim Interactive Learning Environments 23 (4), 437-452, 2015 | 13 | 2015 |
| Publics’ views of corporate social advocacy initiatives: Exploring prior issue stance, attitude toward a company, and news credibility SY Lee, S Chung Management Communication Quarterly 37 (2), 281-309, 2023 | 11 | 2023 |
| Cognitive processing of corporate social responsibility campaign messages: the effects of emotional visuals on memory S Chung, SY Lee Media Psychology 23 (2), 244-268, 2020 | 11 | 2020 |
| The Influence of Arousal on Encoding and Storage of Information in Pleasant Television Messages. JV Sparks, C Matthews, S Chung Southwestern Mass Communication Journal 27 (1), 2011 | 9 | 2011 |
| Continuous emotional responding to audio, video, and audiovisual sensory channels during television viewing JV Sparks, WC Chuang, S Chung Southwestern Mass Communication Journal 28 (1), 2012 | 7 | 2012 |
| Visual strategies for CSR communication SY Lee, S Chung The Routledge Handbook of Corporate Social Responsibility Communication, 128-138, 2022 | 2 | 2022 |
| How learners’ valence and arousal influence learning outcomes in an instructional animation? S Chung, J Cheon, SM Crooks thannual, 35, 0 | | |
| The Interaction Effect Between Emotional Valence and Arousal on Online Learning from a Motivated Cognition Perspective S Chung, J Cheon, S Lim, H Son thannual, 56, 0 | | |
| Does the Segmenting Principle Counteract the Modality Principle in Multimedia Instruction? J Cheon, SM Crooks, S Chung, S Lim thannual, 225, 0 | | |
| Meaningful stimulus for a segmented instructional animation: Reflection versus prediction J Cheon, S Chung, SM Crooks thannual, 237, 0 | | |
