| Brand engagement on social media: will firms’ social media efforts influence search engine advertising effectiveness? S Yang, S Lin, JR Carlson, WT Ross Jr Journal of Marketing Management 32 (5-6), 526-557, 2016 | 260 | 2016 |
| Value co-creation on social media: Examining the relationship between brand engagement and display advertising effectiveness for Chinese hotels S Lin, S Yang, M Ma, J Huang International Journal of Contemporary Hospitality Management 30 (4), 2153-2174, 2018 | 82 | 2018 |
| Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior S Yang, X Chang, S Chen, S Lin, WT Ross Jr Marketing Letters 33 (2), 251-276, 2022 | 10 | 2022 |
| From finance to marketing: Initial public offering ownership overhang and marketing in the hospitality industry M Ma, J Huang, S Lin, S Yang International Journal of Hospitality Management 76, 71-82, 2019 | 9 | 2019 |
| Does the social value of a brand matter? An empirical investigation of the impact of brand social engagement on firm’s financial performance S Lin, WT Ross Jr, H Liu SSRN Electronic Journal, 2015 | 9 | 2015 |
| Studying approaches: samples in China, Kuwait, and USA M Fusilier, R Bhuyan, J Russell, S Lin, S Yang Journal of Applied Research in Higher Education 14 (1), 282-294, 2022 | 5 | 2022 |
| A Two-Stage Cross-Modal Correspondence Effect On Online Shopping Behavior S Yang, S Chen, S Lin Winter Marketing Educators Conference, 2020 | | 2020 |
| Broad or Narrow? Product Line Positioning Strategies and Firm’s Financial Performance, S Lin, WT Ross Jr, H Liu Marketing Strategy Meets Wall Street III Conference, 2013 | | 2013 |
